Store Exporter Deluxe is the better choice for most WooCommerce stores when weighing Advanced Order Export vs Store Exporter Deluxe. It covers 15+ data types, supports five export formats, integrates with 125+ WooCommerce plugins, and includes scheduled FTP and email delivery for $39.50/year. Advanced Order Export is a strong free option for single-purpose order exports, but stores that grow beyond order data tend to outgrow it.
Advanced Order Export for WooCommerce, built by Algoritmika, is one of the most popular free order-export plugins on WordPress.org with 100,000+ active installs. It exports order data in CSV, XML, JSON, PDF, Excel, and HTML — a wide format range for a free plugin. Store Exporter Deluxe takes a broader approach. It exports orders, products, customers, subscriptions, coupons, brands, bookings, vendor commissions, attributes, reviews, and five or more other data types, all from a single plugin.
Here’s how the two stack up across the decisions that matter most. In this guide, we’ll break down features, pricing, automation, and the specific situations where each plugin wins.
Feature Comparison At A Glance
| Feature | Advanced Order Export | Store Exporter Deluxe |
|---|---|---|
| Starting price | Free + Premium $40/yr | $39.50/yr |
| Active installs | 100,000+ | 20,000+ (premium) |
| Data types | 1 (orders only) | 15+ (orders, products, customers, subscriptions, coupons, brands, bookings, more) |
| Export formats | CSV, XML, JSON, PDF, Excel, HTML | CSV, TSV, XLS, XLSX, XML |
| Scheduled exports | Premium only | ✅ Free + Premium |
| FTP/SFTP delivery | Premium only | ✅ Yes |
| Email delivery | Premium only | ✅ Yes |
| WooCommerce Subscriptions support | ❌ No (orders only) | ✅ Yes |
| Custom meta fields | ✅ Yes (within order context) | ✅ Yes (across all data types) |
| Plugin integrations | Limited (orders only) | 125+ WooCommerce plugins |
| Vendor marketplace data | ❌ No | ✅ Yes (WC Vendors, Dokan, WCFM) |
| Years on the market | ~9 years | ~13 years (since 2012) |
When Is Advanced Order Export the Right Choice?
Advanced Order Export earns its 100,000+ install base. It does one thing — order exports — and it does it well. Three types of stores should genuinely consider it:
- You only need to export orders. No products, no customers as separate exports, no subscriptions. Just orders. Advanced Order Export was built for this.
- You need PDF or HTML order exports for invoicing or print workflows. Advanced Order Export’s PDF and HTML output is a feature most other export plugins don’t include, since invoicing is usually handled by a dedicated plugin.
- You want to start free and upgrade later. The free version handles manual exports indefinitely. Premium ($40/yr) adds scheduled exports, FTP delivery, and email delivery.
Where Does Store Exporter Deluxe Pull Ahead?
1. 15x the Data Type Coverage
Advanced Order Export is purpose-built for orders. Store Exporter Deluxe exports orders, products, customers, subscriptions, coupons, categories, tags, brands, reviews, bookings, shipping classes, attributes, vendor commissions, events, and tickets — all under a single plugin and a single license.
For a store that exports orders today but decides to export products tomorrow, that means installing a second plugin (or switching to a different one). Grow into subscriptions and you’d need a third. Store Exporter Deluxe consolidates all of that into one workflow.
2. Scheduled Automation in the Free Tier
Store Exporter, the free WordPress.org version of Store Exporter Deluxe, includes basic scheduled exports out of the box. The premium version adds email, FTP/SFTP, and cloud endpoint delivery, plus all five formats. Advanced Order Export’s free version handles manual exports only — scheduling and automation require the $40/year premium tier.
3. WooCommerce Extension Integrations
If your store runs WooCommerce Subscriptions, Bookings, Brands, vendor marketplace plugins (WC Vendors, Dokan, WCFM), Yoast SEO, ACF, or WPML, Store Exporter Deluxe exports their data natively. Advanced Order Export covers the standard WooCommerce order schema. For anything else, you’d need a separate plugin.
4. Five Export Formats Built for Data Pipelines
Store Exporter Deluxe exports to CSV, TSV, XLS, XLSX, and XML — the formats most accounting tools, ERPs, feed processors, and marketplaces actually use. Advanced Order Export adds JSON, PDF, and HTML, which works well for invoicing but is less common in data-pipeline integrations.
5. Comparable Price, Far More Capability
Advanced Order Export Premium is $40/year. Store Exporter Deluxe is $39.50/year. The pricing is essentially the same. However, Store Exporter Deluxe delivers 15x more data type coverage, 125+ plugin integrations, and 13 years of WooCommerce-native development for that price.
When Does Each Plugin Win?
- Order-only exports + invoice PDFs: Advanced Order Export.
- Free-tier order exports without scheduling: Advanced Order Export (free).
- Anything beyond orders: Store Exporter Deluxe.
- Subscriptions, vendor data, or custom WooCommerce extensions: Store Exporter Deluxe.
- Multi-format exports for accountants, ERPs, or feed processors: Store Exporter Deluxe.
- Scheduled automated exports with FTP delivery: Both work. Store Exporter Deluxe includes automation with the base $39.50/year plan, while Advanced Order Export requires the $40/year premium tier.
What We’ve Seen: Stores that start with Advanced Order Export usually outgrow it within 18 months — not because the plugin breaks, but because the workflow expands. Once a store needs to export products for a feed, customers for a CRM sync, or subscriptions for a renewal report, the order-only scope forces them to either install a second plugin or replace it entirely. Stores that anticipate growth tend to skip Advanced Order Export and go straight to Store Exporter Deluxe.
What Does Each Pricing Tier Include?
Advanced Order Export: Free vs Premium
- Free: Manual order exports in CSV, XML, JSON, PDF, Excel, and HTML.
- Premium ($40/yr): Scheduled exports, FTP delivery, email delivery, custom field mapping for orders, and additional column types.
Store Exporter (Free) vs Store Exporter Deluxe
- Store Exporter (free on WordPress.org): Basic CSV exports of orders, products, customers, subscriptions, and coupons.
- Store Exporter Deluxe ($39.50/yr): All formats (CSV, TSV, XLS, XLSX, XML), 125+ plugin integrations, scheduled automation with email, FTP/SFTP, and cloud delivery, advanced filtering, export templates, custom meta fields, and agency licensing tiers.
Bottom Line
If your store only exports orders — and probably always will — Advanced Order Export is a fine choice. The free tier covers manual order exports, and the $40/year premium adds scheduling.
If your store exports anything else — products, customers, subscriptions, vendor data, or custom WooCommerce extension data — Store Exporter Deluxe is the better long-term tool. It sits at the same price tier as Advanced Order Export Premium but consolidates 15+ data types, five formats, and 125+ plugin integrations into a single workflow.
For a broader look at the WooCommerce export plugin landscape, see our 7 best WooCommerce export plugins guide, or compare against WP All Export and WebToffee.
Frequently Asked Questions
Is Advanced Order Export Better Than Store Exporter Deluxe for Free Order Exports?
For one-time manual order exports, Advanced Order Export’s free version offers more output formats — it includes PDF and HTML, which Store Exporter free doesn’t. For scheduled or automated exports, the free version of Store Exporter handles basic scheduling that Advanced Order Export gates behind its premium tier. For everything beyond order exports, Store Exporter Deluxe is the broader tool.
Can Advanced Order Export Handle WooCommerce Subscriptions?
No. Advanced Order Export covers standard WooCommerce orders only. WooCommerce Subscriptions data — billing schedules, renewal dates, subscription status, sign-up fees — falls outside its scope. Store Exporter Deluxe has native subscription support and exports the full subscription dataset.
Which Plugin Is Better for Vendor Marketplace Stores?
Store Exporter Deluxe. It supports vendor commissions, vendor product data, and vendor-specific exports for WC Vendors, Dokan, and WCFM marketplaces. Advanced Order Export doesn’t have native vendor marketplace integrations.
Can I Export Both Orders and Products From the Same Plugin?
Only with Store Exporter Deluxe. Advanced Order Export handles orders only — for products, you’d need WooCommerce’s built-in product CSV exporter or a separate plugin. Store Exporter Deluxe handles orders, products, customers, subscriptions, and 11+ other data types from one plugin.
How Do Scheduled Exports Work in Store Exporter Deluxe?
You configure an export — data type, filters, format — and save it as a template. Then you schedule it to run at any interval: daily, weekly, monthly, or custom. Each scheduled run delivers the export file via email attachment, FTP/SFTP upload, or HTTP POST to a cloud endpoint. See our WooCommerce export orders guide for the full setup walkthrough.
What Format Should I Use to Export Orders to My Accountant?
XLSX is usually the best format for accountant workflows. It preserves formatting, supports multiple sheets, and opens cleanly in Excel and Google Sheets. CSV also works for any accounting tool. PDF is useful for archived invoice records but not for data manipulation. See our format comparison guide for full details on each option.
Can I Export to PDF With Store Exporter Deluxe?
Store Exporter Deluxe supports CSV, TSV, XLS, XLSX, and XML — not PDF directly. For PDF order exports in an invoice-style format, Advanced Order Export Premium or a dedicated invoicing plugin like WooCommerce PDF Invoices & Packing Slips is the better fit. Store Exporter Deluxe’s data exports work alongside those tools — export the data first, then format as PDF in a downstream tool if needed.
Is Store Exporter Deluxe Worth $39.50/Year if I’m Already on Free Advanced Order Export?
That depends on your needs. If you only export orders and don’t need scheduling, the free version of Advanced Order Export is sufficient. If you need scheduled automation, the math gets close — Advanced Order Export Premium is $40/year vs Store Exporter Deluxe at $39.50/year. At that price point, Store Exporter Deluxe wins on breadth: 15+ data types vs 1, 125+ plugin integrations vs limited, and a free WordPress.org version available for testing before you buy.
