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How to export WooCommerce products with Store Exporter Deluxe

Whether you’re backing up your catalog, feeding a channel, or handing a supplier a price list, Store Exporter Deluxe lets you export exactly the product data you need, in the format you need it, straight from your WordPress admin.

This article covers a one-off Quick Export of your products. If you need the same export to run automatically on a schedule, see How to schedule exports instead.

Prerequisites

RequirementDetails
PluginStore Exporter Deluxe is active and licensed
WooCommerceActive, with at least one product to export
Administrator accessYou’ll need an account with access to the WordPress admin dashboard

Where to find Quick Export

Open WooCommerce → Store Export from the WordPress admin menu. This opens the Store Exporter Deluxe dashboard. Click the Quick Export button near the top of the sidebar to start a new export.

The Store Exporter Deluxe sidebar with the Quick Export button highlighted

Step 1: Choose what to export

On the Select Export Type step, choose the Products tile. Each tile shows a live count of the matching records in your store, so you can confirm you’re exporting from the right data set before continuing.

The Select Export Type step showing the Products tile with its live record count

Step 2: Select your export fields

On the Export Fields step, the fields you’ll export appear as chips. Common fields include:

  • Product Name, SKU
  • Regular Price and Sale Price
  • Stock Quantity and Stock Status
  • Categories and Tags
  • Featured Image and Product Gallery
  • Description and Short Description
  • Click the Add more fields tile to open the field picker and add any field not already included.
  • Click the pencil icon on a chip (or double-click it) to rename that column’s header without changing the underlying data.
  • Click the X on a chip to remove that field from the export.
  • Use Reset to Default to discard your changes and start over with the default field set.
The Export Fields step showing field chips with the pencil rename icon and the Add more fields tile

Custom fields: the plugin can include custom product meta and custom product attributes, but it doesn’t auto-detect them. Add the exact meta key or attribute name as free text in the relevant field on this step.

Step 3: Filter and sort your export

On the Filters & Sorting step, expand any of the filter cards to narrow down your export:

  • Categories, Tags, Brands, Shipping Class
  • Product Types: Simple, Variable, Grouped, External, or Variation
  • Product Status: Published, Draft, Pending Review, or Private
  • Stock Status and Stock Quantity
  • Featured
  • Published Date and Modified Date: pick a preset (Today, Yesterday, Last 7 days, Last 30 days) or a Custom range
  • User Role

Leave a filter card collapsed and untouched to skip it. With no filters applied, the export includes every product in your store.

Exporting variations isn’t automatic. Add Variation to the Product Types filter if you want each variation to appear as its own row with its own SKU, pricing, and stock levels. Without it, only parent products are exported, and this is the most common reason a “missing variations” export turns out to be working as configured, not broken.

The Filters & Sorting step showing the Product Types filter card expanded

Step 4: Choose your export format and finish up

On the Export Options step, choose a file format:

FormatBest forNotes
CSVGeneral use, Google Sheets, bulk editingMost universal; opens in Excel, Google Sheets
TSVTab-separated workflowsUseful when your data contains commas
XLSExcel 97-2003 compatibilityLegacy format support
XLSXModern Excel workflowsNative Excel 2007+ format
XMLData feeds, integrationsStructured format for automation

CSV is recommended for most tasks.

If you’ve already saved an Export Template, apply it from the dropdown on this step to reuse the same fields, filters, and format instead of setting them up again.

To build a reusable template, use Create Template (it reads Manage Templates once you have templates). This opens a separate template builder where you choose the fields to save; it does not carry over the selections from your current export.

Click Export to generate and download your file.

The Export Options step showing the formatting options and the Export Template selector

Troubleshooting

The export file is empty
This usually means an active filter combination matches zero products. The SPA only shows a warning when the entire export type has no records at all, so a narrow combination of filters (for example, a category and stock status that don’t overlap) can silently produce an empty file. Go back to the Filters & Sorting step and remove filters one at a time until records reappear.
The export times out or the site becomes slow while exporting
Store Exporter Deluxe processes large exports in batches (100 records per batch by default) and raises PHP’s time and memory limits for the export request where your host allows it. If your host enforces a hard cap that can’t be overridden, or your catalog is very large, reduce the batch size or set a Limit on the Export Options step and run the export in smaller chunks instead of all at once.
Expected fields are missing from the file
Confirm the field is still added as a chip on the Export Fields step. For custom product meta or custom attributes, double-check the meta key or attribute name is typed exactly as it exists on the product. There’s no automatic detection, so a typo or mismatched key produces an empty column rather than an error.
Special characters look corrupted when opened in Excel
Store Exporter Deluxe writes a UTF-8 byte order mark by default, but some spreadsheet software still misreads special characters if the file is double-clicked open. In Excel, use File > Import (or Data > Get Data > From Text/CSV) and choose UTF-8 encoding explicitly, rather than opening the file directly.

Need more help?

If you’re using Store Exporter Deluxe and run into an issue this article doesn’t cover, open a support ticket and our team will help you get your product export working.

If you’re using the free Store Exporter plugin, ask on the WordPress.org support forum and our team will get back to you there.

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