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How to open Store Exporter Deluxe exports in Google Sheets or Excel

Your export is downloaded, but the spreadsheet shows missing zeros, odd characters, or everything in one column. Most of these problems come from how Excel or Google Sheets reads the file, not from the data itself. This guide shows you which file format to pick in Store Exporter Deluxe, how to open it in Excel or Google Sheets, and how to fix the most common display problems.

Prerequisites

Step 1: Choose the right file format

The format you pick before you export decides how much clean-up you need afterwards. Use this table to choose:

FormatBest for
XLSXOpening in Excel. Values such as SKUs with leading zeros and long barcodes stay as text, so Excel doesn’t change them.
CSVImporting into Google Sheets, or into another system that expects comma-separated values.
TSVSystems that expect tab-separated values. Each cell is separated by a tab instead of a comma.
XLSOnly for very old versions of Excel (97-2003) that can’t open XLSX. XLS holds at most 255 columns.

To set the format:

  1. Go to WooCommerce > Store Export.
  2. Click Quick Export in the sidebar.
  3. Complete Select Export Type and Export Fields as usual.
  4. Open Export Options.
  5. Under File Format, select the XLSX or CSV tile.
  6. Click Run Export.
  7. Click Download File when the export finishes.
Quick Export with the Export Options step open, showing the File Format tiles CSV, TSV, XLS, XLSX and XML with XLSX selected and the CSV and XLSX tiles highlighted

For more on Excel-specific export settings, see How to export WooCommerce data to Excel (XLS/XLSX).

Step 2: Open an XLSX export in Excel

Double-click the downloaded XLSX file. It opens in Excel as a normal workbook with one row per record and, if Include column headers is selected in WooCommerce > Store Export > Settings > General, a header row at the top.

You don’t need any import steps for XLSX. Store Exporter Deluxe saves values that start with a zero, and long all-digit values such as barcodes, as text, so Excel shows them exactly as they are stored in WooCommerce.

A Store Exporter Deluxe XLSX products export open in Excel, with the Product SKU column highlighted showing 00075, 01530, 00987, 00421 and the 13-digit barcode 5012345678900 intact

Step 3: Open a CSV export in Excel

If you double-click a CSV file, Excel guesses how to read it. That guess can shorten long numbers, drop leading zeros in some versions, or show accented letters wrongly. Importing the file gives you control over how each column is read.

Import the CSV with From Text/CSV

These steps use the Windows menus. In Excel for Mac, choose Data > Get Data (Power Query) > Text/CSV, click Browse to select your CSV export, and click Next. The preview screen that follows matches steps 4 and 5.

  1. Open a blank workbook in Excel.
  2. On the Data tab, in the Get & Transform Data group, click From Text/CSV.
  3. Select your CSV export and click Import.
  4. In the preview, check that the columns are split correctly. If they aren’t, pick Comma from the Delimiter list.
  5. Click Load.
The Excel Text/CSV preview of a Store Exporter Deluxe CSV, with the File origin set to 65001: Unicode (UTF-8), the Delimiter set to Comma and highlighted, and the Load button highlighted
The Excel sheet after importing a Store Exporter Deluxe CSV with From Text/CSV, with the Product SKU values 00075, 01530, 00987 and 00421 and the barcode 5012345678900 intact and highlighted

Keep leading zeros with the Text Import Wizard

Use this method when a column such as SKU, postcode, or phone number must keep its leading zeros, or when accented letters look wrong after a normal import.

These steps use the Windows menus. In Excel for Mac, skip the one-time setup below and choose Data > Get Data (Power Query) > From Text (Legacy) in step 1 of Run the wizard.

Turn on the legacy wizard (one time)

  1. In Excel, go to File > Options > Data.
  2. Under Show legacy data import wizards, select From Text (Legacy).
  3. Click OK.

Run the wizard

  1. On the Data tab, click Get Data > Legacy Wizards > From Text (Legacy).
  2. Double-click your CSV export.
  3. In File origin, select Unicode (UTF-8). On Windows the entry can appear as 65001 : Unicode (UTF-8).
  4. Choose Delimited and continue to the delimiter step.
  5. Select Comma as the delimiter and continue.
  6. Click a column that must keep leading zeros.
  7. Under Column data format, select Text. Repeat the last two steps for each column that must keep leading zeros.
  8. Click Finish.
  9. In the Import Data dialog, choose where to put the data.
  10. Click OK.
Step 1 of 3 of the Excel Text Import Wizard with Delimited selected and File origin set to Unicode (UTF-8) and highlighted
Step 3 of 3 of the Excel Text Import Wizard with the Product SKU column selected in the preview and Text chosen under Column data format

Step 4: Import a CSV export into Google Sheets

Import the CSV into a sheet. The import screen lets you control how Google Sheets reads each value.

  1. Open Google Sheets and create a blank spreadsheet.
  2. Click File > Import.
  3. Upload your CSV export.
  4. Under Import location, choose where the data goes, for example Insert new sheet(s) or Replace spreadsheet.
  5. Leave Separator type on Detect automatically.
  6. To keep leading zeros, clear the Convert text to numbers, dates, and formulas checkbox.
  7. Click Import data.
The Google Sheets Import file dialog for a Store Exporter Deluxe CSV, with Import location, Separator type and the Convert text to numbers, dates, and formulas checkbox cleared and highlighted

Your export data now sits in a Google Sheet that you can sort, filter, and share like any other sheet.

Settings that change how your file opens

These two settings in WooCommerce > Store Export > Settings change how a spreadsheet opens your CSV. The Troubleshooting answers below use them.

Under Settings > Export Formats, Field Delimiter in CSV Format sets the character that separates cells. A comma is the default.

The CSV Format panel in Settings, Export Formats, with the Field Delimiter set to a comma and highlighted

Under Settings > General, Date Format sets how dates are written. The 2026/05/16 (Y/m/d) option puts the year first.

The Date Format setting in Settings, General, with the 2026/05/16 (Y/m/d) option selected and highlighted

Troubleshooting

Leading zeros are missing from SKUs, postcodes, or phone numbers
Export as XLSX if you open the file in Excel, or import the CSV with the Text Import Wizard and set the column to Text. In Google Sheets, clear the conversion checkbox during import. The CSV file still holds the zeros. The spreadsheet removes them when it reads the value as a number.
Long numbers such as barcodes show as 1.23E+12
Export as XLSX. Store Exporter Deluxe saves long all-digit values as text in XLSX files, so Excel shows every digit. In a CSV, Excel reads the same value as a number and shortens it.
Accented letters or symbols look garbled in Excel
Import the CSV with the Text Import Wizard and choose Unicode (UTF-8) in File origin (it can appear as 65001 : Unicode (UTF-8) on Windows), or export as XLSX instead. If the value already looks wrong in WooCommerce, fix it there and export again, because the export writes the value exactly as it is stored.
All the data is in one column
Import the file and pick the correct separator in the Delimiter list (Excel) or the Separator type list (Google Sheets). To check which character your exports use, go to WooCommerce > Store Export > Settings > Export Formats and look at Field Delimiter under CSV Format.
Some cells start with an apostrophe
Leave Escape Formulas in CSV/TSV on in WooCommerce > Store Export > Settings > General, unless the system that reads your CSV can’t accept the extra character. The apostrophe is a safety feature. When Escape Formulas in CSV/TSV is on and Excel Formulas is set to Stripped (the default), Store Exporter Deluxe adds a single quote in front of any CSV or TSV cell that a spreadsheet would run as a formula, such as text starting with =, +, -, or @. Negative amounts and international phone numbers aren’t changed.
Day and month are swapped in date columns
Go to WooCommerce > Store Export > Settings > General and, under Date Format, pick the option that puts the year first (Y/m/d). Click Save Changes and export again. A date like 04/05 can mean April 5 or May 4, depending on your computer’s region settings, but a year-first date can’t be misread that way.

Frequently asked questions

Can Store Exporter Deluxe send exports straight to Google Sheets?
No. Download the export as a CSV, then import it into Google Sheets with File > Import as shown in Step 4.
Should I use CSV or XLSX?
Use XLSX if you or your team open the file in Excel. Use CSV for Google Sheets and for other systems that expect comma-separated values.
Does Escape Formulas in CSV/TSV change my XLSX files?
No. That setting only affects CSV and TSV exports. XLS and XLSX files have their own formula protection, controlled by Excel Formulas in Settings > General.

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