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How order items export formats work in Store Exporter Deluxe

If you’ve ever exported orders from Store Exporter Deluxe and found that some files have one row per order while others have a separate row for every product ordered, you’ve run into the Order Items Formatting setting. It controls how each order’s line items are laid out in the file, and picking the wrong mode for your use case is one of the most common points of confusion with this plugin.

This article explains what Combined, Unique, and Individual mode each produce, how they change your row count, and exactly where to set them.

Prerequisites

RequirementDetails
PluginStore Exporter Deluxe, active and licensed
Export typeOrders (this setting has no effect on Products, Customers, or any other export type)
Admin accessYou’ll need access to WooCommerce → Store Export → Settings, or to a Scheduled Export, depending on which export you’re configuring

The three modes

Combined: All of an order’s line items are packed into a single row, with each item field’s values joined together in one cell (separated by the pipe character | by default, or whatever you’ve set as your Category Separator under Settings → Export Formats). One order always equals one row, no matter how many products it contains. It’s the easiest to read at a glance if you mostly care about order-level totals rather than individual line items.

Unique: Each order also stays as a single row, but instead of squeezing every item into one cell, each line item gets its own set of numbered columns, labeled things like Order Item #1: Product Name, Order Item #2: Product Name, and so on. By default this generates columns for up to 10 items per order. Orders with fewer items leave the extra columns blank; orders with more than the limit are truncated, so if your store regularly has 15-item orders, raise Maximum unique items in a Scheduled Export’s Formatting group, or those extra items won’t appear anywhere in the file.

Individual: Every line item gets its own row. An order with 3 products becomes 3 rows, and every order-level field (order ID, customer, date, totals) is repeated on each of those rows. This is the mode to use if you’re feeding the file into accounting or fulfillment software that expects one line per product, or if you need to filter, sort, or total by individual product rather than by order.

In XML, RSS, and JSON exports, item fields sit in a nested block inside each record instead of in columns. Individual mode still gives one record per line item in these formats.

Where to set it

This setting lives in a few separate places, and each one controls a different kind of export. Setting it in one place doesn’t change the others.

Orders screen bulk exports

To change the mode used when you export orders straight from WooCommerce’s Orders list (via the bulk action or a row’s export button), go to Store Export → Settings → Orders and find the Order Items Formatting section. Choose one of Grouped row (Combined), Individual cells (Unique), or Individual rows (Individual).

The Orders Screen settings tab with the Order Items Formatting section expanded, showing the Grouped row, Individual cells, and Individual rows radio options

The New Order trigger

If you have Store Export automatically export every new order as it comes in, go to Store Export → Settings → Export Triggers, and under New Order Trigger you’ll find its own Order Items Formatting control with the same three choices: Grouped single row, Individual cells, and Individual rows. Turn on New Order Trigger first. While it shows Disabled, these options stay hidden.

The Export Triggers settings tab with arrows pointing to the New Order Trigger's Order Items Formatting options: Grouped single row, Individual cells, and Individual rows

Scheduled Export’s Filters step

Open Scheduled Exports, edit an Orders schedule, and go to its Filters step. Expand Formatting. Set Items formatting (Combined, Unique, or Individual), and for Unique, set Maximum unique items.

The Scheduled Export wizard's Filters step with the Formatting group expanded, Unique selected in the Items formatting control, and the Maximum unique items field set to 10

In the same Formatting group, in Order item types, select at least Line Items. Leaving it empty can export blank Order Items columns regardless of the formatting mode you choose.

For a one-off export with a set layout, use a Scheduled Export and click Execute Now.

Troubleshooting

Some order items are missing from my Unique-mode export
Open your Scheduled Export’s Filters step, expand Formatting, and check Maximum unique items. It defaults to 10, so any order with more line items than that limit only shows the first 10 in the numbered columns. Raise the value to match your largest orders.
My Order Items columns are blank in a Scheduled Export
Open the schedule’s Filters step, expand Formatting, and check Order item types. Select at least Line Items. Without a type selected, the export has nothing to match and every “Order Items: …” column comes back empty.

FAQ

Which mode should I use for accounting or fulfillment software?
Use Individual. Most accounting and fulfillment tools expect one row per line item, with the order details repeated on each row.
Does this setting affect Products, Customers, or other export types?
No. Order Items Formatting only applies to Order exports. It has no effect on any other export type.
Why do my row counts look different after I switched from Combined to Individual?
That’s expected. Combined and Unique both keep one row per order. Individual creates one row per line item, so your total row count becomes the number of products ordered, not the number of orders.

Need more help?

If you’re on Store Exporter Deluxe, open a support ticket and our team will help you sort out your export settings.

If you’re using the free Store Exporter plugin, post your question on the WordPress.org support forum and our team will get back to you there.

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