Visser Labs – WooCommerce Plugins

Exploring Your WooCommerce Data Export Options (Ultimate Guide)

Exploring Your WooCommerce Data Export Options / Data Extraction Methods (Ultimate Guide)

If you’re running an online store, having various data extraction methods grants you the freedom to obtain highly precise information. Thankfully, the right plugin can offer you access to multiple WooCommerce data export options for managing, analyzing, and optimizing your e-commerce operations.

In this guide, we’ll explore the many ways you can transfer your WooCommerce data into your preferred file format. Particularly, we’ll demonstrate how a powerful exporter tool such as Visser Labs’ Store Exporter allows you to extensively customize the export process to suit your needs.

So let’s begin!

I. WooCommerce Data Export Options: Your Definitive Data Extraction Methods

Any good WooCommerce exporter tool should provide users with various data extraction methods. This way, the WooCommerce store owner can specify exactly what kind of data they wish to export and how to export said data.

For example, an exporter tool can come with options allowing you to export the following data types:

  • Orders and Customers: Exporting order details and customer information allows you to analyze sales trends, customer behavior, and demographics.
  • Products: Exporting product data helps in inventory management, pricing analysis, and product performance evaluation.
  • Categories: Exporting category data helps organize products and analyze sales performance across different product groupings.
  • Attributes: Exporting product attributes allows you to analyze variations, characteristics, and specifications of your products.
  • Shipping Classes: Exporting shipping class data helps in managing shipping options, costs, and strategies for different product categories.
A Google Sheet showing WooCommerce product export data
A CSV file containing exported product data (click to zoom)

Furthermore, the most advanced exporters let you choose how data is presented. For instance, you can:

  • Adjust the sorting of data fields
  • Modify the formatting of specific data types
  • Choose the size of export batches
  • Determine the file format to export the data into

Thanks to these flexible data extraction methods, store owners can gain insights, improve decision-making, and streamline operations.

Do you wish to know more about the benefits of having multiple WooCommerce data export options? Then check out the following articles!

II. Your WooCommerce Data Export Options Explained

To understand how useful it can be to have access to various WooCommerce data export options, we’ll have to discuss a specific exporter tool.

Introducing Visser Labs’ WooCommerce Store Exporter plugin!

A screencap of the landing page of Visser Labs' WooCommerce Store Exporter Deluxe, a tool designed to export large quantities of product data
Store Exporter lets you extract vast amounts of store data with ease

Both the free and premium versions of Store Exporter enable store owners to export mass data conveniently, efficiently, and securely. Basically, the only difference between them is that the latter offers more WooCommerce data export options.

To understand the data extraction methods this plugin provides, we must discuss its Quick Export feature’s major areas.

1. Export Types

The Export Types area lets you choose the main data type to export.

To be precise, it allows you to export:

  • Products
  • Categories
  • Tags
  • Brands
  • Orders
  • Customers
  • Users
  • Reviews
  • Coupons
  • Subscriptions
  • Product Vendors
  • Commissions
  • Shipping Classes
  • Tickets
  • Bookings
  • Attributes
A screencap of the WordPress dashboard, showing how a data export tool is used to select the type of data to extract from an e-commerce store
Export Types (click to zoom)

2. Fields

The Fields area displays the many fields that each of the data types listed above comes with. For greater export customization, Store Exporter lets you pick the fields you want to extract into your chosen file format.

The fields you can export depend on your chosen data type. For example, if you pick the data type “Customer,” then you can export fields such as:

  • User ID
  • Username
  • User Role
  • Billing: Full Name
  • Billing: City
  • Shipping: Company
  • Total Orders
  • Total Spent
  • … and more!
The WordPress dashboard, showing Store Exporter Deluxe's Customer Fields section which contains a list of fields, including User ID, Username, User Role, and Billing: Full Name, whose checkboxes have been ticked
Customer Fields (click to zoom)

On the other hand, selecting the data type “Products” makes the following fields available to you:

  • Product SKU
  • Product Name
  • Price
  • Sale Price
  • Category
  • Tag
  • Quantity
  • Product Status
  • … and more!
The WordPress dashboard, showing Store Exporter Deluxe's Customer Product Fields section.
Product Fields (click to zoom)

3. Filters

In the Filters area, you can selectively extract data based on certain groupings.

Like fields, your choice of filters depends on the data type you picked. For instance, if you select the “Customer” data type, you can export Customer data based on two types of groupings. Basically, these let you filter customers by:

  • Order Status
  • User Role
The WordPress dashboard, showing Store Exporter Deluxe's Customer Filters section, which comes with three options: "Filter Customers by Order Status," "Filter Customers by User Role," and "Customer Sorting"
Customer Filters (click to zoom)

However, if “Product” is your preferred data type, then you gain access to more groupings, letting you filter products by:

  • Category
  • Status
  • Quantity
  • Featured Image
  • Date Published
  • … and more!
The WordPress dashboard, showing Store Exporter Deluxe's Product Filters section, which comes with multiple options
Product Filters (click to zoom)

Here’s where things get really awesome: you can combine filters to create extremely defined exports.

For example, what if you want to export only the product data of accessories and clothing? And what if you only want to export published, simple products from these groupings? Then you can implement the following setup:

The WordPress dashboard, showing Store Exporter Deluxe's Product Fields section, with the checkboxes of "Filter Products by Product Category," "Filter Products by Product Status," and "Filter Products by Product Type" ticked to reveal various options
Combined filters (click to zoom)

4. Custom Fields

Are the previous export customization options not enough for you? Then leverage the Custom Fields area for even more in-depth control over your data extraction methods!

This area lets you create your own fields. It’s as simple as typing the names of these new fields into the provided meta box. Just make sure to place only one field per line!

The WordPress dashboard, showing Store Exporter Deluxe's Custom Product Fields section, which comes with detailed instructions and a "Product meta" text box
Creating new meta (click to zoom)

Furthermore, you can create your own attributes:

The WordPress dashboard, showing Store Exporter Deluxe's Custom Product Fields section, which comes with detailed instructions, a "Custom Product attribute" text box, and a "Save Custom Fields" button
Creating new attributes (click to zoom)

Once again, the customization options available to you depend on your selected data type.

5. Export Options

In most cases, Export Options is the final Quick Export area you’ll visit before running the actual export. It’s also among the most important.

For starters, Export Options lets you select the file format you wish to export your store data into:

  • CSV (Comma Separated Values)
  • TSV (Tab Separated Values)
  • Excel (XLS) (Excel 97-2003)
  • Excel (XLSX) (Excel 2007-2013)
  • XML (EXtensible Markup Language)
  • RSS 2.0 (XML feed in RSS 2.0 format)
  • JSON (JSON data format)
The WordPress dashboard, showing Store Exporter Deluxe's Export Options, with a particular focus on the Export format options, including CSV, TSV, XLS, XLSX, XML, RSS 2.0, and JSON
Selecting the export format (click to zoom)

In addition, you can pick an existing export template. Basically, this is a pre-configured setup that simplifies the export process by using predefined settings and formats.

Moreover, you can export store data in batches. This can be useful if your selected data type boasts a vast number of details.

The WordPress dashboard, showing Store Exporter Deluxe's Export Options, with a particular focus on the "Limit volume" and "Volume offset" options
Creating batches (click to zoom)

For example, if you have 1,000 products, you can export them in batches of 200. This makes each export file smaller, thus making every export process faster and the details of every file easier to manage.

Depending on your chosen data type, you can access even more WooCommerce data export options.

For instance, if you’re exporting product data, you can modify the formatting of specific details. You can see this in the two images below.

The WordPress dashboard, showing Store Exporter Deluxe's Export Options, with a focus on the options for how variations, descriptions/excerpts, product images, and product image galleries are formatted
Additional WooCommerce data export options (click to zoom)
The WordPress dashboard, showing Store Exporter Deluxe's Export Options, with a focus on the options for how grouped products, upsells, and cross-sells are formatted
Additional WooCommerce data export options (click to zoom)

Even More WooCommerce Data Export Options

Store Exporter isn’t done offering you choices quite yet!

In addition to the Quick Export feature, it boasts the Scheduled Exports and Export Template features.

As its name suggests, Scheduled Exports lets you schedule when your exports occur. In other words, you can automate your exports.

For example, if you want to export your data on the 15th of every month, you can do so. You can even export data:

  • Every X minutes
  • Hourly
  • Once/twice Daily
  • Weekly
  • Monthly
  • Yearly
  • On prescribed dates
  • On designated holidays
  • During indicated days of the week
  • During defined date/time ranges
A screencap of the WordPress dashboard, showing a data export tool being configured to schedule an automatic export monthly
Scheduling an export (click to zoom)

As for Export Templates, you can configure and save your export settings for future use. Basically, this lets you avoid having to reconfigure your WooCommerce data export options every time you want to export store data.

A screencap of the WordPress dashboard, showing how a data export tool can be used to collect export templates
Export Templates (click to zoom)


When you leverage comprehensive WooCommerce data export options, you can export a wide range of data types, including but not limited to products, categories, orders, and customers. Such freedom allows you to effectively manage your store data so that you can gain valuable insights about your e-commerce store.

To summarize, Visser Labs’ Store Exporter boasts the areas that allow you to extensively customize your exports:

  1. Export Types
  2. Fields
  3. Filters
  4. Custom Fields
  5. Export Options

Furthermore, Scheduled Exports & Export Templates add even more convenient customization options to your export processes!

Explore these options to unlock the full potential of your WooCommerce store and enhance your business strategy!

Do you have any questions about the data extraction methods discussed in this article? Let us know in the comments!

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Michael Logarta Senior Marketer, Content Writer

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