Seamlessly import detailed WooCommerce Products


Single site

$99.00 / year


$49.50 savings (50% off*)

1 site

  • Single Store
  • Plugin Updates
  • Premium Support
Get Started →


$199.00 / year


$99.50 savings (50% off*)

Unlimited sites

  • Unlimited Stores
  • Plugin Updates
  • Premium Support
Get Started →

You are fully protected by our 14-day money back guarantee. All prices in USD. Special introductory pricing, all renewals are at full price.

Bulk import 10,000+ Products

Our customer reviews are proof that Product Importer Deluxe bulk imports 10,000+ Products into WooCommerce.

  • Simple Products
  • Variable Products
  • Product Varations
  • Grouped Products
  • Subscription Products
  • External Products
  • Virtual Products
WooCommerce Product Importer

Native import support for 100+ WooCommerce Extensions

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast's WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • Product Vendors
  • WooCommerce Measurement Price Calculator
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing
  • … and more free and Premium Plugins.

Native WooCommerce Data Fields & Custom Field Import

Import various Product Types including Simple, External, Virtual, Variable, Variations, Simple Subscriptions and more!

WooCommerce custom field import

Upload your Excel spreadsheet, we'll do the rest!

Bulk import Products into WooCommerce with ease with our intelligent column and data type detection.

If you are starting from scratch or migrating from another e-Commerce platform check out our sample Product import files and Product import templates.

WooCommerce Product Import CSV Files

Powerful Product Attribute controls

With support for importing Global and per-Product Attributes we make it easy to link Product Attributes with Product information to be imported into your WooCommerce store.

WooCommerce Product Importer

Compare free and Pro features. Why go Pro?

Pro Free
Import Simple Products
Import Product Variations
Import Subscription Products X
Native Import for Popular Plugins X
Feature image with preview X
Real Time Logging X
Premium SupportWe are here to help you succeed using our Plugins. Expect prompt, honest and detailed support when you need it. X
Import Filetypes
Excel spreadsheet (XLXS)
Excel spreadsheet (XLS)
View all features

Meet our happy customers

Trusted by WooCommerce store owners, developers and professionals.

Can't live without it ;-)

Extremely useful with fast and brilliant support. Thanks!

Plantus   ★ ★ ★ ★ ★

This is a great plugin, does exactly what is says

I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price. I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

Msharine   ★ ★ ★ ★ ★

Highly recommended!

This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe. When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

Robert Tilton   ★ ★ ★ ★ ★

Visser Labs offered top-notch product support for the Store Exporter plugin!

Couldn't be happier with the purchase!

Matthew Upton   ★ ★ ★ ★ ★

This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management.

Great work guys, on the Plugin and the support.

Luke   ★ ★ ★ ★ ★

Thanks for your help and creating this easy to use Plugin.

Don’t know how you do it, but it makes my life a lot easier.

Brandon Lawrence   ★ ★ ★ ★ ★


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