Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. Josh US Josh

    Does the product image import support a URL for the image source? My product feed has a URL – would really like to just include that in the CSV and not have to download it first and then upload.

  2. Andreas Johansson SE Andreas Johansson

    Is the demo coming up soon?

  3. Lauren AU Lauren

    Hi Michael

    When I use the choose image function to upload my images it does not create thumbnails – I have retried and same thing – can you please help – I have sent you login ftp and all details still waiting for a reply???

  4. Amel US Amel

    Just bought this plugin, I know that there is a link for a sample CSV, that link takes me to a page with all the information on it, it does not give me a sample CSV, can you place a link to the sample CSV that actually downloads the CSV?

  5. lee US Lee

    WordPress 3.2, wp-ecommerce 3.8.5, gold cart 2.8, just bought your productimporterdeluxe- for $100 and it doesn’t load. I’m testing it on localhost:8888 and get this message “The plugin does not have a valid header.” took it out, reloaded, took it out reloaded, etc. etc. redownloaded from your site, reloaded, same message.

    • Michael Visser au Michael Visser

      Hi Lee, I put my development sites together under the same environment, please re-download the latest copy again as it’s possible it was corrupted on download, if this fails I can package up a new copy and send it to you to see if that assists. 🙂

      • lee US Lee

        same thing, I installed a new wordpress even and the same issue of “The plugin does not have a valid header.” This was with a new download from your site, one from the email link and one from downloads page. I have cleaned out the plug form inside the wordpress folder. I’m sure your program works but not for me yet. Is it due to using localhost:8888 ?

  6. Jason NZ Jason

    Hi Michael,

    I have WPEC 3.7.8 running with 650 products on a client site

    Want to upgrade & also thinking about upgrading to a new faster server

    Wondering if there is a way to export from 3.7.8 store and then use your importer to
    rebuild the new store on whatever version of 3.8 is best.

    Using WP 3.2. Your thoughts?

    • Michael Visser au Michael Visser

      Hi Jason, you’re best setting up a staging site with a cloned WordPress database then updating to the last 3.7 release as that’s the one we’re compatible with before you do the upgrade. Any questions fire away on the Forum or Premium Support 🙂

  7. Jackie US Jackie

    Hi Michael,
    Hope you enjoyed your trip.

    Here is some background information. Some of my downloadable products contain variations. The main product has a master SKU number and each variation within the main product has it’s own unique SKU number.
    I’m trying to link a different downloadable file to each variation unique SKU. The plug-in doesn’t seem to be able to link the downloadable file with each variation. Is this possible? If not, is this something that will be added to the plug-in?

    Thank you,

  8. Simon East NZ Simon East

    Hi there,

    Just noticed that the “Local shipping” values aren’t coming through in the product import. They all default to 0.



    • Michael Visser au Michael Visser

      Thanks for the heads up, sorted in the upcoming Plugin update. Looking at third-level sub-category support; almost got it stable! Expect an update available tomorrow 😀

  9. Chad Argo US Chad Argo

    Does this allow for the upload of multiple images per product or just 1 image per product?

    • Michael Visser au Michael Visser

      Hi Chad, at this time only single Product images are supported by the ‘Upload an image’ form at import time, the CSV filename method supports multiple Product images separated by ‘|’ (pipe) characters (e.g. image-1.jpg|image-2.jpg, etc.), you upload the Product images manually via FTP and then import your CSV file with filenames included as above 🙂

      I’ll be adding multiple Product image upload support once I’m back in Australia as will work with a jQuery developer on this feature.

  10. Bill US Bill

    I’m still having problems with weight unit. The latest update ( now imports the correct weight unit but it is doing something to the value. If I put a “1” and “Ounces” in my CSV, what shows up in the product after import is “16 ounces” Obviously the importer thinks I meant one pound and converted it to 16 ounces. HELP! I want to use the plug-in to get my site up but can’t do so.

    • Michael Visser au Michael Visser

      Hi Bill, I’m looking at this issue today. We’re storing the data correctly within WP e-Commerce (e.g. 22000kg) but at presentation time it’s going screwy. I’ll have this sorted in an urgent Plugin update 🙂

    • Michael Visser au Michael Visser

      Hi Bill, turns out WP e-Commerce 3.8 runs a new wpsc_convert_weight() function over the weight and stores it in pounds; not sure why, will found out next visit to Instinct next month 😐

      Merging weights isn’t working in WP e-Commerce 3.8 until I add code to convert the now pound weight back to the provided weight unit, compare it, then store the new pound value. I’ll fix this up today and get it out with the next Plugin update; bringing back third-level sub-category support 🙂

  11. Mongkol TH Mongkol

    dear Micheal
    can you fix your site about sample for use this plugin i have money to pay for it but i need to test it 1st

    and with your plugin i will nuke my website and start a new in rapid process
    (My websites has broken with i changed so much categories and get errors in Products page)

  12. Jackie US Jackie

    I’m experiencing a few problems with the Product Importer. If this helps, my site is running WordPress 3.1.3 with WP E-Commerce 3.8.4. The downloadable files, images and thumbnails are loaded to the server via Filezilla. Also, your last version of the importer is also loaded on my site.

    I understand that some of the problems might be the difference between e-commerce 3.8 and earlier versions. Here are the problems.
    1. After submitting multiple CVS spreadsheets, none of the downloadable files have re-hash.
    2. The images and thumbnails were loaded to uploads/wpsc/product_images and thumbnails. Tried multiple times to link the uploaded images to the products. Instead of linking the images, the following error occurs — Warning: array_merge() [function.array-merge]: Argument #2 is not an array in /home1/ ….(removed portion of address)…../wp-content/plugins/wp-e-commerce/wpsc-admin/includes/display-items-functions.php on line 1020. As a result, I have to remove the image error and then manually update the image. After a little research, I discovered that when I manually upload the images; they are placed in the uploads/2011/06 (current month) folder. Should the images be loaded to a different folder to allow for auto-linking?
    3. One of the upload CVS sheet created items but they are not visible as a Published Product or as a Draft. Could you provide the codes for the Product Status? (I’m hoping if I submit another CVS via the merge the items will be visible.)

    Someone else mentioned she was interested in a sample variation CVS file. I am also interested in a sample file. (A lot of the downloadables on my site have variations.)

    You mention that the training/instructions were in the process of being updated. Do you have an approximate date when they might be done? (Note: I understand writing instructions take time.)

    Thank you for your time and support,

    • Michael Visser au Michael Visser

      Hi Jackie,

      In WP e-Commerce 3.8 file downloads aren’t hashed, they’re stored in plain-text within /wp-content/uploads/wpsc/downloadables/.

      I’ve updated the documentation on how to manually upload Product images, in WP e-Commerce 3.8 Product images are stored in /wp-content/uploads/%year%/%month%/, also, no thumbnails are required as WordPress automatically generates them. As you’ve probably found out this should fix your argument error as WP e-Commerce was ‘looking’ for the Product images but could not find them so stored the size array incorrectly.

      I’ll be uploading later today a new sample CSV that takes advantage of the latest additional fields including Comment Status and Product Status.

      I’m heading into Cambodia in the next few days so will be focused on documentation now that the 3.8 Plugins are starting to stabilise; a bit more work needed on Product Importer Deluxe to clear up the weight and third-level sub-category support. Documentation should be visible in the following week.

      • Jackie US Jackie

        Thank you for you assistance. Hope you enjoy Cambodia. From pictures, it looks like a beautiful country.

  13. Beau US Beau

    Will the Delux Importer all me to use image paths outside the domain? One path for thumbnail and one path for Default Image?

    • Michael Visser au Michael Visser

      Hi Beau, drop your Product image URL in the CSV Image column and use the ‘external Product URL’ button within Import Options to bring in images from URL’s outside the domain. You only need to specify the original URL as thumbnails are automatically generated. 🙂

  14. Buck Reed US Buck Reed

    Is there anyway to upload both “Variations” and the “Permalink Slug” in a CSV upload? For example if the “Variation” for an item is “Colors: Red, Blue and Yellow” and “Sizes: small, medium, large” how can I include this in my CSV to have it update a specific item? I assume I could have a column called “Variations” that could update this field, if so, what format would I use to setup the Variations, i.e. “Color” “Red” Blue” “Yellow” or Color Red Blue Yellow.

    Likewise, is there a way to upload slugs for the permalink directly from the CSV?

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Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.