Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. charlie brumfield US Charlie brumfield


    thanks for the response. is there any chance you could add the custom meta field to the importer. that field works great from adding aditional info at the bottom of a listing and it’s native to wp-ecommerce it’s built in to the editor.

    also on the images, is there anyway to bypass the image uploader all together and just supply a url to the image? all of our images are uploaded in bulk via ftp so all i really need in a url to the thumbnail.

    (as a side note my biggest complaint about wp-ecommerce is the way it supports images. i hate the auto cropping and resize issues. would be much happier to set a max width of an image in the themes style sheet)

  2. searchbrat IE Searchbrat

    Hey Michael

    This plugin looks exactly what I am looking for. I am just trying to get my head around how it works for images. I tried the demo site but cannot see what it looks like when it imports the data. Is there a way to see the data once imported on the demo site ?


  3. Michael Visser au Michael Visser

    Hi charlie, regarding transparent PNG I’ll take a look into this, I’m confident the standard WordPress image method also cannot deal with transparent PNG; I’ll dig into it next week after I add support for custom fields within the importer 🙂

  4. Michael Visser au Michael Visser

    Hi charlie and Greg, you can use my free Custom Fields for WP e-Commerce Plugin to display custom Product details on the Single Product template as yet though there is no integration with the importer.

    I’ll be working next week to link the importer to available custom Product details as managed within my Custom Fields Plugin.

    Now that I think about it, if you use the sample custom Product detail refences within the importer and match the name within my Custom Fields Plugin the details should link up; give it a go, I’ll put together a tutorial before I release the above Plugin update.

  5. Greg AU Greg

    Hi Michael,

    I too am waiting for the completion of this upgrade to the custom fields.

    It is no use having the ability to bring in custom columns via csv if there are no output fields on the product detail pages???

    Patience wearing thin here…

    Waiting Greg.

    • Michael Visser au Michael Visser

      Hi Greg,

      Custom fields is in, meet 2.7! Jump over to the Premium Plugin Updates page to download the latest release. Just set your new columns within your CSV file and match them at import time, custom fields are denoted by ‘Custom – [Name]’. 🙂

  6. charlie brumfield US Charlie brumfield

    one other thing i’m trying to figure out how to do. i need to be able to import data to a custom field. i have you custom field plugin installed and i was wondering what code i need to change in the importer plugin to add the field to the import options.

  7. charlie brumfield US Charlie brumfield

    just bought your plugin to save me from having to script my own. over all i’m well please with it. i have one issue though. we use transparent png’s for our product images and the script turns all the backgrounds to either white or black. is there anyway around this?

  8. Ben Bruno US Ben Bruno

    I figured it out. Updated to 2.6.1 version supports the “Pampers>Baby Needs>Diapers” in the category field on import. Doing away with brands. Am I correct in my assumption? It worked.

  9. Ben Bruno US Ben Bruno

    And also updated the latest product importer…no longer do I see that it will import brands? Am I missing something?

  10. Ben Bruno US Ben Bruno

    Regarding multiple subcategories. In an above post, that was addressed by using ‘|’ Not really sure where this needs to be added. In my .csv file, under category…how should it read. Baby Needs ‘|’ Diapers or Baby Needs | Diapers Not really sure of the proper syntax in my .csv file. thanks

  11. Simon Hodges GB Simon Hodges


    We are creating a proposal for a new client that sells clothes. We are interested in a number of your plugins but the crux one is the importer. They get regular spreadsheets from their manufacturers that need to be imported.

    However, each product can have a number of potential options may be upto 200 variants.

    i.e. Each item would have a standard product code for example ML1234

    However, they will each have many different colours and sizes.

    Would your software be able to handle this, i.e. instead of creating different products for each colour/size option create one product with the different options included on one record.

    If not would this be something you would be interested in quoting to do?
    Is your source code encrypted, if so could we pay for it to be unencrypted, so that we could get the importer modified?

    Also please can you let me know how many fields can actually be imported.

    Thank you



  12. Tom AU Tom

    thanks mate!

  13. Michael Visser au Michael Visser

    Hi Tom, Product Importer Deluxe will handle the importing side of things but you’ll need to use another solution to export the Product details out of your live site; I have seen a CSV Export Plugin floating around the community, do some digging 🙂

  14. Tom AU Tom

    Hi Michael,
    Im setting up a locally hosted site for testing/changes. Will this plugin enable me to export all my product data from my live and import all the data the local testing site? And then vice versa once i have made changes to the local site?

Leave a Reply to NicoWeb Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.