Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. Davide NL Davide

    Hi Michael!

    There is another problem.

    If I used Product Importer Deluxe in conjunction with Google Product Feed it generate a Fatal Error because code uses some function not present in the plugin (these functions are: jigo_pd_is_valid_gpf_availability, jigo_pd_is_valid_gpf_condition, jigo_pd_is_valid_gpf_gender, jigo_pd_is_valid_gpf_age_group). I solved temporary this problem by disabling these functions.

    Can you fix this?

    • Michael Visser au Michael Visser

      Hi Davide, sure will. Looking at this now. Thanks for raising this with me. 🙂

  2. Davide NL Davide

    Hi Michael!
    I buy your fantastic plugin!

    I try to import part of my product for test (I have more then 10.000 products).
    I have ONE ONLY PROBLEM: tax classes are not set!
    I have 4 tax clasess (NO IVA, IVA 4, IVA 10, IVA 21) and on CSV I set the relative class for each product, but when import the CSV every product has set STANDARD tax classes o_0

    Can you help me?

    • Davide NL Davide

      I think I discovered the error.

      During the import for product tax class is writing a meta_key tax-class with the value entered in the CSV (in my case value inserted is iva-21), but should be inserted a meta_key TAX-CLASSES with a serialized array of value added in CSV (eg.: a:1:{i:0;s:6:”iva-21″;})

      Can you verify if it’s true?

      • Davide NL Davide

        Hi Michael!

        I made several tests and finally I found and fixed this small bug!!!

        If we insert manually a new product and set for it a tax class in the database we find meta key tax_classes and not meta key tax_class.

        After checking several times the name of the meta key saved, I went looking for the function where the meta key was inserted / updated.
        So I modify file functions.php (in the folder /includes) at lines 926 and 1578, replacing:
        update_post_meta ($ product-> ID, 'tax_class', $ product-> tax_class)
        update_post_meta ($ product-> ID,' tax_classes', array (0 => $ product-> tax_class));

        I tried again to import the products and tax classes now are saved correctly!!!

        For all the rest your plugin works fine!
        Hope this is useful for updating your fantastic plugin!


        • Michael Visser au Michael Visser

          Hi Davide, I’ve included this fix in the update going out today! Thanks for your contribution. 🙂

          • Giuma IT Giuma

            Hello Michael …
            I bought the plugin “CSV Importer Deluxe” seems to work fine, except tax classes.

            It’s the same problem described by David in this post …. but, still following his instructions, did not get any results ….

            how can I fix this? Thank you.

  3. Steve US Steve

    I was looking for the detailed instructions on how to use the extension. I have to turn over control of the web site to the owner and teach her how to you the importer.


  4. Davide NL Davide

    I am very interested in this plugin because in these days I’m doing the porting of my site to Jigoshop.

    So I would like to have some additional information about the plugin.
    Can I assign a tax classes to the product?
    Can I assign product visibility?
    Can I assign one or more attributes for the product?
    Can I assign a stock quantity for the product?


    • Michael Visser au Michael Visser

      Hi Davide, you can assign Tax Classes. You can assign Product visibility. You can assign multiple Attributes using the Category separator character (defaults to ‘|’, pipe). You can assign Stock Quantity, if you leave it empty it’s unlimited, if it’s set to ‘0’ it’s out of stock.

      I’ll put up a post now detailing the supported Product fields. Hope this helps! 🙂

      • Davide NL Davide

        Thanks for your quickly response, Michael.
        This is exactly the plugin I was looking for!!!
        In the next day surely will buy it 😉

      • Davide NL Davide

        I read only now third-party integration: where can I download All in One SEO Pack for Jigoshop???
        This is fantastic!!!!

  5. birdy NL Birdy

    Oh, and is there any sight on when it will be possible to import variations as well? Much needed :)!


    • coldfirepromotions US Coldfirepromotions

      Agreed! ^ I’m still debating whether or not to use Magento or WP+Woo+this plugin. Time is running out, though. :/

    • Michael Visser au Michael Visser

      Hi Birdy, variations support is being worked on. It will be announced in a future Plugin update. 🙂

      • birdy NL Birdy

        Good to hear!
        Keep up the good work!

  6. birdy NL Birdy

    Recently I bought your plugin Product Importer Deluxe for WooCommerce, a pretty handy plugin!
    But I get dozens of error messages, obviously only when an image cannot be found:

    Warning: copy(610030.jpg) [function.copy
    ]: failed to open stream: No such file or directory in /home/tshirtt/public_html/wordpress/wp-content/plugins/woocommerce-product-importer-deluxe/includes/functions.php on line 1100 (
    (on the domain

    Is there not a way to skip the images that are still missing? Now I have to do the whole import all over again and again? (I don’t know which images are missing and how many of them…)

    thanx! Harold

    • birdy NL Birdy

      Okay, okay, I found it: When you upload images in WordPress the spaces are converted to _ unscores and brackets are deleted. So the plugin is not able to find the image (2000_white_red-2lr1.jpg instead of 2000_white_red (2)lr.jpg), which gives the error.

      …why didn’t I think of that in the first place… 🙂

    • birdy NL Birdy

      Okay, okay, I found it: When you upload images in WordPress the spaces are converted to _ unscores and brackets are deleted. So the plugin is not able to find the image (2000_white_red-2lr1.jpg instead of 2000_white_red (2)lr.jpg), which gives the error.

      …why didn’t I think of that in the first place…

  7. Carlos Chiossone US Carlos Chiossone

    For such an expensive plugin, I really expected more. You guys need to add some kind of column mapping so we don’t have to re-match all the columns in each import.

    And I was only importing 486 products. I had to split the file in 8 parts so the importer would take it without giving me a 500 error.

    Can I get my money back?

    • Michael Visser au Michael Visser

      Hi Carlos, column mapping is supported, simply use the sample CSV templates provided and the importer will link them up for you. I’ve raised an Idea to remember column mappings when the same CSV file is re-uploaded after import (e.g. merging updates).

  8. Sambo NL Sambo

    There seems to be a problem with attributes not updating when merging products:

    Whenever I try to update an existing product the new attributes aren’t added.
    For example, a product might have the attribute ‘Bat Size’ with size 1,2 and 3. I then want to merge the product with an updated version including adding sizes 4 and 5 to the current three. However, when merging (checking ‘I am merging Product changes’ on import) this doesn’t happen.

    The only way I can get round this at present is if I completely delete the original products and re-upload from scratch.

    • Sambo NL Sambo

      Ignore that last comment of mine …I didn’t have the latest version installed …I now do and it works fine

    • Michael Visser au Michael Visser

      No problem Sambo! 😉

  9. Dani Cela CA Dani Cela

    Also waiting on this product. Any new update on time before its in the extensions shop?

    • Michael Visser au Michael Visser

      Hi Dani, the Plugin has been sent to Jigowatt to consider. Should be appearing soon! 🙂

  10. Ger NL Ger

    I ‘m very interested in the plugin, but i see no possibility for making subcategorys. And can I send only one picture per product?

    Thanks in advance,

    • Michael Visser au Michael Visser

      Hi Ger, you can create sub-categories by filling the Category column as below.

      Category A>Category B>Category C

      This will create the Categories lists above and set the ‘Category A’ as the parent Category and ‘Category B’ as its child Category with ‘Category C’ belonging to Category B.

  11. pao DK Pao

    Does product importer only support csv files?
    I would also like to import amazon products.
    How to accomplish this ?

    • Michael Visser au Michael Visser

      Hi Pao, the importer only supports CSV files. You can save any Excel or spreadsheet file. If your Amazon Products are exported in the above formats you can import them into WooCommerce. 🙂

  12. Dom US Dom

    Hello Michael i was just wondering if this would help me to attach downloads to 1000+ products all at once in csv? I have put all my downloads in the downloadable folder. Please let me know before I make the purchase. Thanks

    • Michael Visser au Michael Visser

      Hi Dom, simply fill the Filename column with the filename (relative filename only, e.g., since you’ve already uploaded your download files to /wp-content/uploads/wpsc/downloadables/… you’re now ready to import! 🙂

      • Dom US Dom

        Thanks a lot for the reply! Do u by the chance have a coupon code for purchasing this plug-in? Discount? It seems a bit pricy…or is it maybe going to go on sale soon?

  13. Tom CA Tom


    Is the product importer able to handle a CSV file exported from ShopperPress?


    • Michael Visser au Michael Visser

      Hi Tom, without knowing the CSV field format that ShopperPress uses I can’t confirm, send me a copy of your CSV and I’ll confirm and update this comment. 🙂

        • Michael Visser au Michael Visser

          Hi Tom, ShopperPress will work as the minimum required fieldsa re all in there. SKU, Product Name, Price and Category.

          Here are how the columns match up with my importer.

          post_title = Product Name
          post_excerpt = Product Description
          post_status = Product Status
          comment_status = Comment Status
          image = Image
          price = Price
          qty = Quantity
          SKU = SKU
          weight = Weight (you’ll need to add a Weight Unit column with the unit measurement; e.g. g, kg)
          category = Category

      • Yron NL Yron

        ok. awesome pcoudrt, everything i need. i am ready to purchase. i have a thousand pcoudrts i want to upload. they are in 26 categories.each pcoudrt (letter number) has a corresponding 426 640 image in a file on the server. ../image/letters/a/a1.jpg and so on I assume that the image column in the csv (sample) will be able to handle these requirements.please advise.any other feedback or comments that are public about your pcoudrt?

  14. coldfirepromotions US Coldfirepromotions

    Any idea when the variation support will be implemented into this plugin? I see a huge calling for it everywhere from the poll in your WP e-Commerce version of this plugin to the Woo Ideas site to forums across the web. That capability alone will be the factor whether or not I use WooCommerce or a different solution like Magento.

    Please let us know an ETA if possible!

  15. silent_soft US Silent_soft

    Is it possible to import into a custom taxonomy?
    I registered two new custom taxonomies in WPEC called Make and Year.

    Is it possible for me to import into these?

    • Michael Visser au Michael Visser

      Hi silent_soft, custom taxonomies are not supported, I have added Plugin filter support so you can just clone the generate_categories() and process_categories() functions to suit your needs.

      If you could recommend a way to detect linked custom taxonomies within WP e-Commerce then I’d happily add support for automating the import of this.

      • silent_soft US Silent_soft

        Hi Mike,

        Now that you mention the auto-detect issue, it makes good sense why this isn’t built in. I AM using 2 custom taxonomies though. Would you consider telling me what code I need to edit/add to get Importer Deluxe to import to these for me?

        I am happy to attempt the hack myself and have been playing with it the last few days. Unfortunately, I am pretty stuck. I have have several thousand products and if I can’t get this to work I am really not sure what I will do. :-/

        Thanks in advance!

Leave a Reply to forhuntersbyhunters Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.