I tried this solution above and it breaks my theme. I’m just using the basic WordPress 2011 theme on the latest 3.3 install of WordPress, 3.8 WP Ecommerce plugin and the most recent Wholesale Pricing plugin. I desperately need to hid products for wholesale customers only on my client’s site. Any help would be greatly appreciated.
Having the same issue, which template tag needs to be added and where/how do I alter it? I’ve added the advanced theme settings already, do I have to manually edit the theme with a specific tag to make this work?