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Hi bigmountain, the bulk importer includes two methods of importing images into WP e-Commerce.
The first is the dynamic image uploader whereby you assign an image at upload-time against each Product to be imported, this is suited to stores with less than 100 Products.
The second and more practical/realistic method for medium/large stores is where the filename of the image is assigned in a CSV column and images/thumbnails are then manually copied to the Product images directory within WP e-Commerce; this is for larger stores with hundreds of Products.
The directory to upload Product images for the manual method is: /wp-content/uploads/wpsc/product_images/, the directory to upload Product thumbnails is: /wp-content/uploads/wpsc/product_images/thumbnail/