Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. NicoWeb ES NicoWeb


    Parse error: syntax error, unexpected $end in /XAMPP/xamppfiles/htdocs/sandbox/wp-content/plugins/wp-e-commerce-product-importer-deluxe/includes/import-save.php on line 1339

    • Trovar US Trovar


      I get the same message. Parse error: syntax error, unexpected $end in …./shop/wp-content/plugins/wp-e-commerce-product-importer-deluxe/includes/import-save.php on line 1339

    • Michael Visser au Michael Visser

      Hi NicoWeb, spotted the culprit, had turned debug off while packaging the Plugin update, the minor Plugin update fixes this, looking at _wpsc_meta spam against your CSV this morning. 🙂

    • Michael Visser au Michael Visser

      Hi NicoWeb, I’m watching your CSV file being imported as I type this, Categories have been imported and thumbnails are being generated, just need to confirm Products are linking to the correct Categories. I’ll finalise this latest Plugin update ( and get it out the door.

  2. sparklogix US Sparklogix

    Very excited that variant support is ready, but I have a question. How is the CSV file supposed to be formatted for variants? My client is trying to import a CSV file and is wondering what item from the dropdown menu to select for the “attributes” column which has the variants. Right now, this is how the variant column is formatted:

    Color/Finish::Espresso||Storage::Center Drawer

    Is that correct and if not, how should it be formatted? And should the column be labeled something other than “attributes”?

    Thanks so much for all your hard work!

  3. NicoWeb ES NicoWeb

    V2.8.3 Bugs revue:

    Products :
    * Duplicated tags. I have DVD1,DVD2,DVD3,…,DVD15 instead of having just one tag=DVD
    * Triplicated pictures to each product (when assigned an external URL column for Products in the CSV file )

    Categories :

    * Millions of records in DBs
    * Missing categories : Languages>French and Country>French just gives French
    * Slug’s name changes : Dictionary>Spanish gives french-dictionary BUT Dictionary>Chinese gives chinese. Strange isn’t it ?
    * I have 756 categories CSV file (25Kb). Only 76 categories appear in e-Commerce

    Hoping it helps

    Kind regards


  4. kevin ZA Kevin

    The demo link is broken

  5. mongkol TH Mongkol

    i dont understand what you mean mo file

    can you clear explain is it support Asain languages or not?

    • Michael Visser au Michael Visser

      Hi Mongkol, can you please send me your CSV file to confirm compatibility, I’ll be getting the demo site back up shortly.

  6. NicoWeb ES NicoWeb

    Hi Michael,

    I imagine that fixing the State of the Art new v2.8.2 must be a hard work. Do you have a release date for the stable version of Categories and Products importers ?

    I will try to send you more beer next time if it helps 😉

    Kind regards


    • Michael Visser au Michael Visser

      Hi NicoWeb, have shot you an early release of 2.8.3, I’m going through and throwing my test CSV files at it under all sorts of configurations to get this stable with the new WP e-Commerce 3.8+ framework. Official Plugin update later today, hold on guys, I’m sweating code!

      (waiting to enjoy those beers, stable Plugin = enjoy beers more!)

      • NicoWeb ES NicoWeb

        Thanks Michael,

        1st report on 2.8.3 :
        Importing sub-categories doesn’t seem to work (cat1>cat2 gives cat2)
        As you mentioned, still creating millions of records in database.

        Importing products just do not work. It stops (squeezed screen) after pushing button “upload file and import”. No changes in records database.


      • Michael Visser au Michael Visser

        Thanks NicoWeb, have thrown a few sample CSV’s and have sub-categories sticking correctly, will check yours in the morning and release an early build if yours doesn’t play nicely with 2.8.3! Here’s hoping it does though!

        Have added more checks during various Product import actions (e.g. manual vs. csv vs. external URL) as well as log notes after successful/failed imports, the next Plugin update(s) will be code/performance optimisation (culling that wp_wpsc_meta on large databases in particular). Thanks for your patience 🙂

  7. Adnan Rangwala US Adnan Rangwala

    I am getting memory allocation errors when i use CSV importer to import products.. have 200000 products.

    Will this plugin help me avoid that?

    I am hosted WP

    • Michael Visser au Michael Visser

      Hi Adnan, you’ll need to boost your memory allocation if you’re bringing in that many Products at a time, contact your hosting provider to do this else consider splitting the CSV into smaller ‘pieces’, say 50,000 per CSV.

      There is no standard memory allocation rule that hosting providers stick by, some are very generous (virtual hosting) while others can be very stringent (shared hosting). Hope this helps.

  8. Tom Lyga US Tom Lyga

    Michael –

    Still messing around with this plugin….I’ve imported a CSV file. The images do not show…I’ve added them as a column in the file, and have ftp’d them to the site following the directions above. Please advise if there are issues with the new release that I need to address.

    also, when trying to update a product field, the products are added again to the database, rather than being updated. Please advise what info you may need from me to get this operational.



    • Michael Visser au Michael Visser

      Hi Tom, please update to 2.8.3, let me know if you get stuck 🙂

      • trovar US Trovar

        What WP folder do we FTP the photos/pics to so the file name designation on the spreadsheet allows the pics to show up?

      • Michael Visser au Michael Visser

        Hi Trovar,

        Thanks for reminding me, pictures need to be placed in the current WordPress year and month, today is the 4th of June so it would be uploaded to /wp-content/uploads/2011/06/. I’ll update the documentation to reflect this.

  9. Mike AU Mike

    Hi Michael,

    I can’t seem to be able to download the plugin with my session id from Feb 2010.

    How can I get my hands on the files?


    • Michael Visser au Michael Visser

      Hi Mike,

      Shoot me an e-mail if you haven’t already and I’ll send the file manually to you, I’ll be looking at some missing Sales not linking up to my Download Manager Plugin. 🙂

  10. NicoWeb NL NicoWeb

    Hi Michael,

    When importing products (v2.8.2), it seems that the following items do not work properly :

    – custom fields empty
    – tags duplications : I’m getting 7 entries for “China” tag (with slug = china1, china2,china3,…)

    Kind regards


    • zachary US Zachary

      Trying to import CSV with custom fields. None of the data for the custom fields are working, the log said everything went fine.

      • Michael Visser au Michael Visser

        Hi zachary, custom fields are working in 2.8.3. Please update to the latest Plugin update 🙂

    • bryan US Bryan

      I too get blank custom fields, I really need that to work.

  11. NicoWeb ES NicoWeb

    Importing categories (985 lines csv file) with v2.8.2 …

    After 35 minutes (!!), I get 300 categories. 1,520,555 records created in wp_wpsc_meta table (!!!!)

    Is it normal ?

    • NicoWeb ES NicoWeb

      Trying then to import products:

      Results : 0 new entries have been added – with 195 products skipped – to your products list.

      Because : Could not find a Category by that name (for each product).

    • Michael Visser au Michael Visser

      Hi NicoWeb,

      Woah! Can you please send me your CSV file to reproduce this issue, from a guess each Product Category creates between 10-20 records within wp_wpsc_meta (expecting ~15,000 records) but 1,520,555 is ridiculous; there must be an endless loop!? Let’s sort this out and get a Plugin update out the door, thanks NicoWeb.

      • NicoWeb ES NicoWeb

        I sent you the CSV file by mail. did you get it ?



  12. Mongkol TH Mongkol

    support thai language? or japan or asian laguages

    • Michael Visser au Michael Visser

      Hi Mongkol, my suite of WP e-Commerce Plugins displays in U.S. English by default, that said all Plugins support language files (.mo) which I’ll be encouraging community involvement in my overhaul of the documentation section here on Visser Labs.

      • mongkol TH Mongkol

        is that mean support Thai language? when i type a product name your plugin will show it ?

        unlike importer default from wp e-commerce that
        does not show and delete Thai language, in all column (product name, product description , etc)

      • mongkol TH Mongkol

        Hi Mongkol, my suite of WP e-Commerce Plugins displays in U.S. English by default, that said all Plugins support language files (.mo) which I’ll be encouraging community involvement in my overhaul of the documentation section here on Visser Labs.

        US displays is ok for me what i want is Product name and other column shows Thai language

  13. Marc Wallburg DE Marc Wallburg

    Hi Michael,

    whats about the variant import?
    Does it work with 3.8 ?
    And do you have a sample CSV File for the deluxe importer including variant import?
    Thx for your reply.


    • Michael Visser au Michael Visser

      Hi Mark, now that 3.8 compatibility is here I can focus on Plugin enhancements and issue tracking, Product variation support is a head-liner going forward which Ill draft a CSV format to help store owners prepare their data file for import with Product Importer Deluxe. 🙂

      • Christian Thibault CA Christian Thibault

        Hi Michael,

        Do you have an ETA for the support of variations?
        Thank you.


      • Michael Visser au Michael Visser

        Plugin updated, 1.6 is available for download 🙂

        • Christian Thibault CA Christian Thibault

          Hi Michael,

          I just downloaded and activated Product Categories Importer 1.5.7 and Product Importer Deluxe
          Now, how do I integrate the variations to the CSV file?
          Thank you.


  14. Stephan Boehme DE Stephan Boehme

    Hi Michael

    do you have a sample CSV File for the deluxe importer including variant import?

    T-Shirt – red 1.99$
    T-Shirt – blue 2.99$

    T-Shirt – red – large 1.99$
    T-Shirt – red – small 0.99$
    T-Shirt – blue – large 2.99$
    T-Shirt – blue – small 1.99$


  15. NicoWeb ES NicoWeb

    Trying the new 2.8 plugin version. Impossible to activate because of an error :

    Fatal error: Call to undefined function wpsc_get_major_version() in /Applications/XAMPP/xamppfiles/htdocs/sandground/wp-content/plugins/wp-e-commerce-product-importer-deluxe/product-importer-deluxe.php on line 16

    Testing on WP 3.1 – WP e-Commerce 3.8.3

    Am I doing something worng ?

    • Michael Visser au Michael Visser

      Hey NicoWeb, taking a look at this now 🙂

      • Michael Visser au Michael Visser

        Moved the functions.php include to play nice with WP e-Commerce 3.8.3+ compatibility, please update to 2.8.1 🙂

Leave a Reply to Michael Visser Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.