Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. NicoWeb ES NicoWeb

    WP e-Commerce 3.8 support coming soon ?
    We are all looking forward to testing the new and expected 3.8 version.


    • Michael Visser au Michael Visser

      Hi NicoWeb, the 2.8 Plugin update will be available this afternoon, I’m doing a phased release, starting with 2.8 then rapid minor updates as I introduce new WP e-Commerce 3.8+ features. Thanks for your patience, I’m confident this update is going to put the Plugin back on the 3.8 map! 😀

      • trovar US Trovar

        Did you release the 2.8 update for the 3.8 version?

      • Michael Visser au Michael Visser

        Hi trovar, sure have! I’ve been delayed working on the Category linking feature as well as Product image import which I’m now working to sort, the 2.8.1 Plugin update will be available in the next 24/48 hours resolving these issues. 🙂

  2. Mike AU Mike

    WP e-Commerce Forum down?

    I *never* got this to work…have high hopes for the update, so I echo previous question…when will 3.8 be ready??

    • Michael Visser au Michael Visser

      Hi Mike, I’m in the process of restoring the Support Forum, for now drop a comment or shoot me an e-mail from the Contact page.

      The WP e-Commerce 3.8+ compatibility Plugin update will be released as a private beta tomorrow with an official release this weekend, my goal for last week blurred over as other Plugin priorities took over, I’ve been busy porting changes across and throwing my all into Plugin updates lately. 🙂

      • Rachid NL Rachid

        Hi Michael,

        if the beta is finished I like to try that one too. Or is the official release finished soon?
        I’m waiting so long to make a mass import.

    • Michael Visser au Michael Visser

      Hi Tracey,

      The demo site is offline at the moment, I’ll be restoring it in the coming days after Plugin updates across the suite settle down 🙂

  3. WebshopsandWishlists BE WebshopsandWishlists

    Hi Michael!

    I’m planning on starting an affiliate website… could I use this plugin?
    The datafeeds/.CSV-files I get have an external URL (with the affiliate link) and external images. Could I upload those?

    And after uploading the .CSV-file, how does the result look? I mean, the actual products 🙂

    • Michael Visser au Michael Visser

      Hi WebshopsandWishlists, sure can, if you’re using WP e-Commerce 3.7.8 or earlier you can jump in now and have your Products and Product images – imported from your external image URL’s – set up in a snap, if you’re already on 3.8 uninstall and roll back to 3.7.8, import your categories and products then update to 3.8 🙂

      If you’re not in a rush I’d recommend holding off until 3.8+ support is announced, that way there’s no chance of conflicts during the 3.7 -> 3.8 upgrade; I’m sweating code to get this next Plugin update rock solid before release.

      • Roberto Scano IT Roberto Scano

        Hi, what’s the timeline for 3.8 support?

      • Michael Visser au Michael Visser

        First 3.8 Plugin update will be available later today with rapid minor updates as I add new WP e-Commerce 3.8+ features; e.g. Comments on/off, etc. I’ll update the sample CSV’s accordingly 🙂

      • Roberto IT Roberto

        Great 🙂

  4. Miles JP Miles

    Do you think it’s possible to automate the process of uploading price and quantity data using this Product Importer Deluxe?

    I plan to get a CSV file deposited via FTP to my server every hour.

    How would I get that data into E-Commerce automatically? I have a feeling a CRON job would work?

    Any ideas would be appreciated.

    • Michael Visser au Michael Visser

      Hi Miles, thanks for the suggestion. I plan to integrate code from one of my earlier drop-shipping store manager solutions for WP e-Commerce into Product Importer Deluxe. You’re right a CRON job function would be best, I’ll look at the best way to do this further down the line.

      Right now I’m focussed on preparing the Plugin update for 3.8+ support, once this is out the door I can focus on feature enhancement. I’m releasing the Product Categories Importer update today and planning for release this weekend for Product Importer Deluxe. 🙂

  5. Aaron US Aaron

    I would like to see how this will look after I import my info. If you could help it would be great.

    • Michael Visser au Michael Visser

      Hi Aaron, happy to step you through it, it’s very simple to build an Excel column-based file and export as a CSV file then import it, try the sample importer then buy when you’re ready! Hope this helps 🙂

  6. Daniel CA Daniel


    Is it possible to use category ID instead of the full category name? It would be nicer and easier to enter.

    Thanks in advance


    • Michael Visser au Michael Visser

      Hi Daniel, will do, I’ll add a check for integers prior to processing the Category. This feature will be introduced after the initial WP e-Commerce 3.8 support. 🙂

  7. Stephan Boehme DE Stephan Boehme

    Hi Michael

    news about 3.8?
    Your 3.7 Plugin is not working under WP-E-Commerce 3.8 anymore.
    But we have to update a lot of Products asap.


      • Roberto IT Roberto

        Hi, i’ve bought the plug-in. For use importation of a lot of data, shall i use version 3.7.x and then upgrade to 3.8? or when will be available the upgrade?

  8. Rose Mis US Rose Mis

    Hey Michael !!

    Can you give an update when 3.8 will be ready?

  9. NicoWeb ES NicoWeb

    Just to inform that today : There is an Error in the premium-plugin-updates after introducing session ID.

    Fatal error: Unsupported operand types in /httpdocs/wp-content/themes/twentyten-something-new/functions.php on line 32


    • Michael Visser au Michael Visser

      Thanks for the heads up, overhauling the Session ID template to use my Download Manager Plugin for WP e-Commerce 🙂

  10. NicoWeb ES NicoWeb

    Hi Michael,

    I was wondering if there is a possibility to import product’s slug (URL) ?



    • Michael Visser au Michael Visser

      Hi Nicolas, on it, will introduce this feature with WP e-Commerce 3.8 support 🙂

      • NicoWeb ES NicoWeb

        Thanks Michael,

        We are all looking forward to seeing the new WP e-Commerce 3.8 compatible version.

        I’m actually using another ecommerce plugin and I’m waiting for your Product Importer Deluxe new version to switch to e-Commerce.

        With your work, it seems that e-Commerce will be the only stable solution for huge shops (in my case a bookshop with tens of thousands of books).

        I’m preparing the switch since a long time ago and I’m really looking forward to seeing the Product Importer Deluxe version for 3.8

        Kind regards


  11. Stephan Boehme DE Stephan Boehme

    Special Characters (germany) NOT WORKING!!!
    ? ? ? ? ? ? ? (ä ö ü Ä Ö Ü ß)

    Please add this Characters in the Importing Process

    Whats about Variations?

    Thank You

    • Michael Visser au Michael Visser

      Hi Stephan, I’ll be looking at special character support after 3.8 support and variations are announced which should be any day now!

      • Stephan Boehme DE Stephan Boehme

        Hi Michael

        find a solution 🙂 switched my CSV File in UTF8 an it works but it will be nice to see the fix in your plugin


    • johann AT Johann

      also waiting for special german characters repair …
      thanks a lot

  12. Sumeet IN Sumeet

    Has the Support for Import With Variations introduced yet ?

  13. Kendra US Kendra

    First of all, thanks for a great plugin. It’s going to be very helpful with our current project! That said, I’m having some issues with the image uploads. I have external URLs in my CSV file but when I import the file and select the external URL option for images, I get a ton of warnings and PHP errors and none of the images load.

    On the individual product, when I check to see if the thumbnail image loaded at all, I see the following error saying:

    Warning: getimagesize(/home/socialma/public_html/sparksmc/wp-content/uploads/wpsc/product_images/thumbnails/1299691351-images_D_Celtic-Earrings-NSNSE11264V-detailed-image.jpg) [function.getimagesize]: failed to open stream: No such file or directory in /home/socialma/public_html/sparksmc/wp-content/plugins/wp-e-commerce/wpsc-admin/includes/display-items-functions.php on line 1129

    Is there something I’m doing wrong or is this a problem in the plugin? I haven’t edited or changed anything. Thanks so much.

  14. Randy Foster US Randy Foster

    I am getting this error in the test upload utility: “Insuffient data was provided. Please ensure the required product import fields are available and have been matched”.

    I am quite confident that I have assigned my column headings to the SKU, Product Name, Category, and Price fields in the upload utility. Also, the second row reads correctly in the utility set up window.

    Can you try this and/or advise? If so, Thanks.

    Here is my csv data:

    SKU,Local Shipping,Qty,Category,Product Name,Price
    A1,1,1,Category A,Item 1,100
    B2,1,1,Category B,Item 2,200
    C3,1,1,Category C,Item 3,300
    D4,1,1,Category D,Item 4,400

    • Michael Visser au Michael Visser

      Hi Randy, there is an issue I’m diagnosing affecting the test site, it is not a true indication of the Plugin as it’s just a custom Page Template emulating the Plugin; the Plugin works, I’ll get the test site up again asap. 🙂

      • randy US Randy

        Good to hear the test site is broken, er… I guess! I will track you down again if I have problems with an actual upload. Thanks for the quick reply. Randy

      • Michael Visser au Michael Visser

        Fixed, sure enough I disabled WP e-Commerce on the test site… enjoy!

Leave a Reply to Michael Visser Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.