Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.8.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. Michael Visser au Michael Visser

    Hi pavelevap, you sure can. The unique ID that Product Importer Deluxe uses is the SKU, all you need to do is make sure your SKU matches the Product within your WP e-Commerce store and provide the additional/new Product details in your CSV file.

    For instance, the columns in your CSV file would be:

    SKU | Name | Category | Price | Quantity

  2. pavelevap CZ Pavelevap

    Hi, I have several hundreds items in my store. I would like to know if it is possible to update prices with this import plugin? Example – every product has its own catalogue ID (I can store it for example in custom field) and every month I would like to upload and replace prices (from my Excel – .csv) and quantity based on catalogue ID. I am not sure if is it possible with this plugin? Thank you for your answer.

  3. Michael Visser au Michael Visser

    Hi Robert, I’ve been provided a sample CSV to reproduce the category creation issue and am working to resolve it and release a Plugin update for it 🙂 I’ll keep you in the loop here on this page 🙂

  4. Russ US Russ

    Thanks for the quick response. It’s nice to see developers have this kind of interaction.

  5. Michael Visser au Michael Visser

    Hi Johann, from memory there is no filtering on the Product Name so it may be part of the CSV reading function that’s stripping it out. I’ll see what function is filtering that character out and add an international language option at import time in the next Plugin update.

  6. Russ US Russ

    I’ve got a CSV file that follows the following format. Will your plugin handle importing this data?

    1 UNIQUE_KEY Unique Identifier created as combination of INVENTORY_KEY & SIZE_INDEX
    2 PRODUCT_TITLE Includes Manufacturer?s name
    3 PRODUCT_DESCRIPTION Description of product features
    4 STYLE# Mill style # same as style number used in catalogs
    5 AVAILABLE_SIZES Sizes available
    6 BRAND_LOGO_IMAGE File name of Brand image such as Port Authority or Ping
    7 THUMBNAIL_IMAGE File name of Small image for Lifestyle-Model picture
    8 COLOR_SWATCH_IMAGE File name of Colors available image for colors available in a style.
    9 PRODUCT_IMAGE File name of Lifestyle-Model picture jpg for web sites
    10 SPEC_SHEET PDF PDF or Word document listing specifications.
    11 PRICE_TEXT How price applies such as Price applies to?..
    12 SUGGESTED_PRICE Recommended retail
    13 CATEGORY_NAME Major categories such as Tee Shirts, Knit Shirts, Woven?s
    14 SUBCATEGORY_NAME Such as 100% Cotton Tee or Crewneck Sweatshirts or Camp Shirts
    15 COLOR_NAME Name of color
    16 COLOR_SQUARE_IMAGE File name of Image which creates the square in a color swatch.
    17 COLOR_PRODUCT_IMAGE File name of Regular (usually folded) image
    18 COLOR_PRODUCT_IMAGE_THUMBNAIL File name of Small picture of (usually folded) items
    19 SIZE Size of item
    20 QTY Quantity available as of this download ? all warehouses combined
    21 PIECE_WEIGHT Approximate Weight Per Piece ? lbs./piece ? Final weight determined at shipping.
    22 PIECE_PRICE Price Per Piece based upon a purchase of 05 pieces or less of a single style & Color
    23 DOZENS_PRICE Price Per Piece based upon a purchase of 6 pieces or more of a single style & color
    24 CASE_PRICE Price per piece based upon Case Purchase by Size / Color / Style
    25 PRICE_GROUP Pricing Group for white pricing group, lights pricing group, darks pricing group, etc.
    26 CASE_SIZE Total # of pieces of a single style /color/ size per case
    27 INVENTORY_KEY Proprietary Inventory Key
    27 SIZE_INDEX Size category number for each size grouping
    28 MAINFRAME_COLOR Color name as it exists in our Mainframe ? may be different from catalog color. Order submission with colors must use this color
    Folder Names for images
    Fields 6, 8, 9, 16, 17, 18

    Field 10 has its own folder

    • Stephan Boehme DE Stephan Boehme

      Hi Johann….

      have the same problem! But if you save your CSV File in UTF8 Modus it works 😉
      Gru? aus M?nchen

  7. Robert US Robert

    Thanks Michael,

    Just keep me posted when it’s ready. I am ready to start adding the whole database to my site.

    thank you,

  8. Michael Visser au Michael Visser

    Hi Robert, now that the category-linking issue is on it’s way to being resolved I’ll reintroduce that code for Brands and push out another update before support for WP e-Commerce 3.8. I’ll do that later this afternoon.

  9. Robert US Robert

    thanks Michael,

    what about the (Brands) group, Nothing I did made the Brands “sub group” get created.

    The “Brands” group already exist and has brands already, i.e. Canon, Nikon, Pentax etc. and I am trying to add the above.

    the Brands group would be a parallel group, such as

    Binoculars & Telescopes>Microscopes & Accessories|Brands>Astrodon

    do you have any thoughts about that.

  10. Michael Visser au Michael Visser

    Hi guys, I’ve been banging my head against the wall since the weekend, you can now link Products to as far as 3 levels deep, with more to come once I switch to a recursive solution.

    This means:

    Crossbow>Scope>10x – will work (3 levels)
    Binoculars & Telescopes>GPS / Rangefinders / Outdoor – will work (2 levels)
    Binoculars & Telescopes>GPS / Rangefinders / Outdoor>GPS Accessories – will work (3 levels)

    I’ll continue to enhance this category linking feature in future Plugin updates, for now ensure you set the base Parent Category (e.g. Crossbow) and then build up with your Categories (separated by ‘>’ for sub-categories). Hope this helps, thanks for your patience.

  11. Robert US Robert

    Thanks Bruno,

    I just noticed the Tags were not imported on the products side.

    I had them separated with ” | ” (pipe) just like the sample csv file.

    any thoughts about that???

    • Michael Visser au Michael Visser

      Hi Robert, I’m looking at the Tags issue now. I’ll confirm shortly.

      • Robert US Robert

        Ok, the tags were imported but they were imported (as is) with pipe shown.

        meaning I got one tag like so:

        Tags Used
        X Flash|Lighting|Light Stands and Grip|Light Stands|Brands|Avenger

        the sample csv file uses pipe to separate them, should I use commas instead??

  12. Robert US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.

  13. Michael Visser au Michael Visser

    Hi Robert, no need for Gold Cart unless you’re assigning multiple Product image filenames via CSV, in the future I’ll add support for manually importing multiple Product images as well as File Downloads using this method.

    For now I’m working hard to resolve the category-linking issue affecting sub-directories, I’m making process (reduced the number of duplicates) and will make an urgent Plugin update ASAP. Thanks!

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Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.