Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. David Walsh IE David Walsh

    I am using filezilla to manage my files mainly except for the downloadables folder which I can only upload to via wordpress I understand what your saying I will contact my hosting provider.
    I thought there must be some way for me to change it myself though through my hosting dashboard.



  2. Robert US Robert

    thank you Michael,

    alright I am sold,

    so the way this works, I would add that external link as a field in the database? what is the name of that (external link) field in wp-ecommerce mysql database.

    And is the external image links imports are automated? I insert them in the csv file and “it’s a go”? I don’t have to go and assign them or insert them in the table after the import??

    I know I am asking too many questions, and I know in the overall scheme of things- $95.00 is not a lot of money but if it does not serve my purpose then it’s a bad business decision. so bare with me, I am sold already, just trying to cover all my bases, I hate surprises!!

    Thank you

  3. Michael Visser au Michael Visser

    Hi David, that htaccess file is there to stop site visitors from downloading your hashed files directly, WP e-Commerce ‘calls’ the hashed files as passes them as downloads through the Plugin getting around the .htaccess file restrictions.

    I’d contact your hosting provider to get the permissions changed on your downloadables folder, are you using an FTP manager to upload your files, you cannot do this within WordPress.

  4. David Walsh IE David Walsh

    I think that would be perfect for the job but i cannot upload anything to my downloadables folder because there is a .htaccess file in there with this:
    order deny,allow

    deny from all

    allow from none

    i tried everthing i could think of to edit or delete it but i failed so if you know of a solution i would be happy to buy your software


  5. Michael Visser au Michael Visser

    Hi David, you can assign PDF’s to Products using Product Importer Deluxe, drop in the filename of each PDF within your CSV file under the File Download column and after you’ve imported your CSV file drop all of your PDF’s to /wp-content/uploads/wpsc/downloadables/, then fire up the opening screen on Product Importer Deluxe and hit hit ‘Rehash file downloads’, this will change all filenames from ‘SampleDocument.pdf’ to the correct hash filename (e.g. ‘6354ae3564c6354887c213’).

  6. Michael Visser au Michael Visser

    Hi Robert, you’re limited by the HTML that you can add to a CSV file, give it a go and if you have any thoughts on how to add HTML (e.g. import from a separate text file perhaps) let me know.

    The Buy Now button is linked to the External Link, if you provide an external link it will enable the Buy Now button on the Products Page. 🙂

  7. David Walsh IE David Walsh


    I have hundreds of pdfs to upload for producd file downloads will this plugin do the trick I just need to upload the pdfs and give them a price and category which version would you reccomend?


  8. Robert US Robert

    thanks Michael,

    that’s great news! the thumbnails are covered. FANTASTIC!

    Just need a little elaboration on the Buy Now button, is this something I do within your script??

    As far as the html, it’s so limited, I can’t even put a simple href code??

    Thank you

  9. Michael Visser au Michael Visser

    Hi Robert, here’s some answers:
    1) You cannot link directly to remote Product images but using the ‘import from external URL’ the Product importer can ‘grab’ images from an external source and manage them within your store.
    2) You can set the External Link field which will change your Add to Cart button to a Buy Now button and forward site visitors to your affiliate URL for each Product
    3) HTML descriptions are very limited due to the CSV format in use as well as the built-in HTML filters within WP e-Commerce on the Description field. I recommend plain text where possible.

    Hope this helps.

  10. Robert US Robert

    Hi guys,

    Looks great!! I am almost sold, but I have few questions

    I have a database I received from a website, I am an affiliate to the them. My intent is to populate the database with the information such as manufacturer name, price etc.. the description etc.. the header would be a track-able link with my affiliate number to the original site. So if they buy from me I am good, if they go to the ?mother? site, it’s even better.

    The database is about 70,000 items. I can re-set the database and create a csv file to match any required format and added a little bit at a time not to over whelm the system. The question is this:

    1) The product images are a field in the database that points out to the an external link i.e to the ?mother? site, Would I be able to use an external link in the database and have the image show up in my cart.
    2) I would like to have my visitor to click on a (product detail link) but the link would take them to an external site.
    3) Would I be able to use html code in the description to link to an external site for (more product details ); is html coding possible to create a header title or in the body of the description.
    And which one of your products have that capability?

    Thank you,

  11. PK

    I too am waiting for the completion of this upgrade to the custom fields.

  12. searchbrat IE Searchbrat

    Hi Michael,

    Thanks for the feedback. I am just trying to work out what plugin suits my need. I don’t need all the fields as I am going to use it to import products to an affiliate store.

    In terms of the image upload. Is there some documentation on how this works ? How does it upload the images for each product.

    If there is documentation available to read on this ?


  13. charlie brumfield US Charlie brumfield

    here’s hoping 3.8 comes out soon.the current image issues really screw up my site, and after a year of messing with it i still have no way to by pass it nor have i found a fix for it. i guess i could use your custom fields to display the thumbnail but that won;t play well with the future 3.8 upgrade. guess i’m just stuck with the suck version until 3.8 hits.

    • Michael Visser au Michael Visser

      Hi Charlie, support for importing custom fields has been added in 2.7 through integration with my Custom Fields Plugin for WP e-Commerce.

  14. Michael Visser au Michael Visser

    Hi searchbrat, not at this time. I’m exploring the option of a test site that can be managed by guests, it’s a fine line but I’m working on it.

  15. Michael Visser au Michael Visser

    Hi charlie, to skip the image uploader and manually specify the URL set the URL as your Image column within your CSV file and hit the ‘I’ve specified the image filename in the CSV’ option during the import process.

    Good news, image cropping and resizing/scaling works a treat in WP e-Commerce 3.8, it uses the Media Library in WordPress and is a real step up from the existing 3.7 Product image support.

Leave a Reply to Michael Visser Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.