Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. S.W. HK S.W.

    I have a pre purchase question, and I want to make sure its working before I buy the plugin.

    I would like to update the inventory by product import, can your program merge my existing products by importing CSV? Besides, how is the cron job works? Can it update my product or just an insertion? Will I need to set the matching at once and it will do the job periodically?

    Can your plugin import Customer and Order as well? If not, are there any plugins available?

    • Michael Visser au Michael Visser

      Hi S.W., your question got caught in our spam filter (just fished it out), yes our importer can merge Product changes against existing Products. The CRON import engine auto-detects the column matching so you need to format the import file so that the columns match or use the exposed WordPress Filters within our Plugin to force them to match. The CRON import engine is URL-based so is set up within your hosting provider’s CRON job manager screens, it does not use the WP-CRON engine within WordPress.

      Regarding importing Customers and Orders, I’m working on our replacement Store Importer Deluxe Plugin which includes support for Order imports, I will be annnouncing it to the public as soon as it’s ready and existing Product Importer Deluxe customers will be grandfathered in (it will replace Product Importer Deluxe). 🙂

  2. francois FR Francois

    I have a pre purchase question, and i want to make sure its working before i buy the plugin.

    Today i have 2 website (one in french, the other in english) selling music scores.
    We are using Woocommerce, groups, posts and ACF mainly to make the website function.

    what i’d like to know is could we easily export data from the french website and import on the English website.
    Date are the ACF fields, the products,n the groups…
    And do it with a selection of products. (like the 10 last products entered in the website)

    Thanks for your reply,
    Best regards,


    • Michael Visser au Michael Visser

      Hi francois, because both sites are using UTF-8 encoding there should be no issue exporting and importing using the same character encoding. Please check what export and import types we support for WooCommerce as while we can import Product details we only offer limited support for integrations with Plugins (please see our Supported Fields list for each Plugin).

  3. Ahmed CA Ahmed

    Hi Michael,

    When exporting orders on woocommerce, I can’t seem to be able to export the ISBN information?
    I am using the “WooCommerce Barcode & ISBN” plugin to create the isbn field. Any idea how I can have that in my export csv.

    • Michael Visser au Michael Visser

      Hi Ahmed, get in touch via Support and I’ll request a copy of that Plugin so I can integrate it and send you an early release. 🙂

  4. Sergio HU Sergio

    Hello, I would like to know if the export support Product Variations as well (I only manage stock on product variations)

    Thank you

    • Michael Visser au Michael Visser

      Hi Sergio, if you include the Post ID or SKU of the Variations in the import file then we can update the inventory/manage stock options on Variations 🙂

  5. John Johnson GB John Johnson

    Can I setup the importer to automatically increase prices of products by category as i am going to be automatically uploading from a wholesale priced csv via ftp.


    • Michael Visser au Michael Visser

      Hi John, out of the box we don’t provide any options for increasing Product price by Category but you could use our exposed WordPress Filters to extend the import and merge engines to increment prices of specific Categories without much effort.

      Here’s a list to look further into:


  6. zis DK Zis

    I use Custom Post Type UI plugin, and create custom taxonomies input fields directly in woocommerce products.
    Is it possible to import multiple taxonomies (coma separated), directly to different products (not all products) without change other data in the products, and update them again and again if needed?


    • Michael Visser au Michael Visser

      Hi Andrew, yes WooCommerce Subscriptions is supported as part of the Subscriptions export type (with Subscription filters) and supported fields within the Order export type 🙂

      • Andrew IE Andrew

        Thanks for that Michael

        Is it ok if I send a question via support before I purchase? There’s some data that I dont want to make public.

        • Michael Visser au Michael Visser

          Hi Andrew, sure thing, just sign up for a free account and spam away, I check tickets every morning and am working through a backlog from vacation so ping us on Facebook if there’s an delay in responding 🙂

          • Andrew IE Andrew

            Thanks Michael 🙂

            • Andrew IE Andrew

              Thanks Michael,

              I replied via email.



    Hello, I’ve purchased this product and it’s working fantastically.

    • Michael Visser au Michael Visser

      Hi DSTP, we’ve exposed a bunch of WordPress Filters so you can add custom import fields using that method if you’re comfortable editing your Theme’s functions.php file. I’ve added custom import field support via a text box (just as we do in our Store Exporter Deluxe) for the next Plugin update so will do some testing and push that release soon 🙂

      • DSTP GB DSTP

        Thanks for the response, I’m more than happy to adjust the php file if you could send over the information via email, looking forward to the update. Get pushing that release.

        Thanks in advance.


  8. Immograf FR Immograf


    I’m using Product Import Deluxe, when I make a product import everything goes well but the content loses accents and some punctuation marks like € ! () ó í á

    What should I do?


    • Michael Visser au Michael Visser

      Hi Immograf, I think this might be due to our encoding type detection being a little overzealous and its defaulting back to ASCII and dropping those accented characters. I’ve already made the change necessary to inform rather than takeover where we suspect a different file encoding. I’ll push this change next week when I’m back in the office 🙂

    • Michael Visser au Michael Visser

      Hi tombooth01, we don’t support that Plugin yet but if you can send us a copy I’ll look at what CPT and Post meta that Plugin uses and include export support in the next major release of our exporter. We won’t be adding support for import for some time.

  9. US

    I use custom product fields from another plugin. Can i map these fields to your importer and exporter plugins so that i can update these fields?

    • Michael Visser au Michael Visser

      Hi, you can export custom meta in SED but not yet in PID, I’m working on this for the next Plugin update

      • Suzan FR Suzan

        Hi Michael, when do you estimate the next update will be that allows us to include Custom meta data in the import?


        • Michael Visser au Michael Visser

          Hi Suzan, I’ve got an early release with this done but have delayed release till it’s reliably merging Product changes. I’ve sent you an e-mail 🙂

  10. sylviatulling SG Sylviatulling


    Can I use your plugin to add my stock to my products?

    This is the file I have csv


    • Michael Visser au Michael Visser

      Hi Sylvia, have responded via Facebook too 🙂 Yes you can import stock changes to Products, you will need to add a row at the start of your CSV file with the column headers, in your case:

      Product ID (or SKU)


  11. allhart AU Allhart


    We’re looking for a solution where we can export our simple and variable products (woocommerce), adjust stock, and then reimport them quickly. Would a combination of store exporter deluxe and product importer deluxe do this (other solutions we’ve tried seem to require different information for importing than they export, which is kind of painful)? Thanks!


    • Michael Visser au Michael Visser

      Hi allhart, if you include the Product ID in the exports then both the simple Products and individual variants can be updated using the merge Products import method 🙂

  12. KJSwebdesign NL KJSwebdesign

    Does this plugin support WPML?

    • Michael Visser au Michael Visser

      Hi KJSwebdesign, we do not support WPML at this time, when time permits we’ll introduce support for this and announce it on the Blog.

  13. rodrayner GB Rodrayner

    HI, we use Product Exporter Std which works great but we need to also include custom product fields when exporting. Will the deluxe version allow us to do this

    • Michael Visser au Michael Visser

      Hi rodrayner, Store Exporter Deluxe includes support for exporting custom Product details, we will be adding custom Product meta support in Product Importer Deluxe in the new year’s update 🙂

Leave a Reply to Michael Visser Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.