Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.8.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. fragor FR Fragor

    My need is to import AUTOMATICALLY every hour the quantity of stock every single product from a sheet xml loaded ftp and to export automatically orders occurred in the day as well. Are PID/PED suitable about it?

    • Michael Visser au Michael Visser

      Hi fragor, we will be announcing a port of our Scheduled Exports engine over to PID in the new year to process automatic imports, you can trigger CSV imports via CRON with a custom URL request with our current Plugin but the XML file format is not yet supported.

  2. Rocky US Rocky


    I just bought your deluxe exporter, which is awesome 🙂 I was just wondering, just like the exporter, is this importer able to do cron jobs and automatically import product from an FTP account?


    • Michael Visser au Michael Visser

      Hi Rocky, sure can! We’ll be upgrading all PID customers to Store Importer Deluxe so that you can import more than just Products, this will be a free upgrade for PID users 🙂

  3. rexpbrus AU Rexpbrus

    Hey guys. Loving this plugin except that the CSV file I import seems to ignore the ‘price’ and ‘sale price’ column data. Makes the plugin a little useless, don’t you think?

    • Michael Visser au Michael Visser

      Hi rexpbrus, agreed, what e-Commerce platform are you using? I’ll look into this today to reproduce and confirm.

  4. simpleandcleandesign HK Simpleandcleandesign

    HI Michael,

    Another question regarding product importer deluxe

    Custom Fields

    The theme I am using has custom fields for displaying products

    Theses are examples:

    pt_product_flip_animation and the value is either: on or off

    (This shows a front and back view of a garment)

    slide_template and the value is : default

    (This shows product in a theme location)

    total_sales and the value is : 1 or 0

    (Shows total sales)

    there are a couple of other fields that I am also looking at

    Does product importer deluxe has the ability to import custom fields?

    Many Thanks and blessings!


    • Michael Visser au Michael Visser

      Hi Carl, we do not yet support importing Custom Fields but it’s on the list and now that Custom Fields support has been added across our Store Exporter Plugin it won’t be far off for our importer 🙂

      • Divine CA Divine

        Hi Michael –

        any ideas on time frame for custom fields as each of my products has at least 2 custom fields .
        Many thanks and blessings!

        Carl 🙂

        • Michael Visser au Michael Visser

          Hi Carl, Friday I’m booked up on other work but will be getting this added on Monday for release in the next Plugin update 🙂

  5. simpleandcleandesign HK Simpleandcleandesign

    Hi Michael,

    We work in web design and currently building 2 ecom shops for client using woo commerce.

    I have asked client to buy your product importer deluxe so I expect they will do that on monday

    Just for your information I looked at two other product importer solutions before choosing yours based on based on your functionality and up to date support of the products you supply.

    I have a question which applies both to your importer and also is dependent on whether there is such a fntion in woo commerce shop. (I’ve up til now not been able to find an answer for this… )

    Client is manufacturer of clothing and starting wholesale and retail on line shops on line.

    For any particular garment there are several sizes.

    Each size has its own stock quantity.

    I know that woo commerce has a feature for stock available for a product

    But does it have a feature for stock available per size in a product (essentially per attribute for a product)

    If so do you know where I can find information or plug in regarding this and also if it is already available do you support the field in your product deluxe importer.

    Very much appreciate your time in answering this question

    Thanks and blessings!


    • Michael Visser au Michael Visser

      Hi Carl, you can manage stock for the Base Product (without Variations) as well as per-Variant (e.g. Size) within WooCommerce without any additional addon.

      We already support updating Variants and their Quantity but are moving to a much clearer method than our current ‘merged Product Name’ field with Category separators to one where you match up the Product Name as the Variant and use the Attribute columns to match up how they’re linked (e.g. 1 level, 2 level, etc.). We’ll be announcing this shortly to help with importing/merging of stores with variations.

  6. frgabriel US Frgabriel

    I need to change the SKUs of all my products. If I export the products and reimport using these modules, will the product ID be sufficient to map these as updates rather than creating new products?

    • Michael Visser au Michael Visser

      Hi frgabriel, I’ve had a look at our merge process and it seems we don’t support updating existing SKU’s, to do this we would either need to get the Product ID (which we currently already support) and run the usual merge process or add two separate SKU import fields for merging (the first being SKU (Existing), the second being SKU (New).

      We could use the Category separator character to split the contents of the SKU cell (e.g. SKU123|SKU234) where if the Category separator is detected within the cell then we treat them as two separate SKU’s (the first SKU123 being the existing SKU and SKU234 being the new SKU to be set). I can cook this into the next Plugin update if you can get back to me, thoughts?

      • frgabriel US Frgabriel

        Well I have a file with the Product IDs, the new SKU, and the old SKU. Since I have the Product ID already, are you saying I can do a regular merge with this as my base field and the new SKUs being mapped to the SKU field? Or do I need to wait for an update?

        • Michael Visser au Michael Visser

          Hi frgabriel, I’ve baked in support for this in the minor Plugin update that went out moments ago, a new export column called SKU (New) appears if you have existing Products. Setting the Product ID or SKU column will match up the existing Product while the SKU (New) will update the Product with the new SKU value. 🙂

  7. bethmottadesign US Bethmottadesign

    Will this plugin work with the Advanced Custom Fields plugin? I have two text fields created with ACF and I’m wondering if they will populate if I include them in my csv file?


    • Michael Visser au Michael Visser

      Hi bethmottadesign, we do not support ACF at this time, we will announce this via our Blog when this happens. 🙂

  8. ignitionmedia AU Ignitionmedia

    I have a client who’s asked “When we get new quantities of stock in can we use a csv file be uploaded to update the inventory section in the back end of the website and keep it up to date?”

    I was thinking of going with WP-ecommece and this plugin – I assume it easily does what they’re after?

    If they want to continually update their stock levels, do they have to do a full export import, or can they just have the SKU and the new stock levels on the CSV and update that – will that only update the files on the CSV or whip all the other data clear and only leave the SKU and stock level?

    • Michael Visser au Michael Visser

      Hi ignitionmedia, we’ve built the WP e-Commerce importer to work with partial CSV files where you just provide the minimum Product details (e.g. SKU or Product Name) and the Quantity and let Product Importer Deluxe do the rest of the magic. That said there is a known merge issue affecting quantities in the WP e-Commerce release of PID that we are working to resolve so it may be hit or miss for variants, etc. until we address this in the next minor Plugin update. There are per-import options to control whether it replaces, merges or deletes missing Products at import time.

  9. calvares FR Calvares

    Where is the cron option?

    • Michael Visser au Michael Visser

      Hi calvares, you can find cron documentation under the Settings tab in the latest release of Product Importer Deluxe, can you confirm what e-Commerce platform you are using?

      • calvares FR Calvares


        I’m using woocommcer!

  10. Stefano DE Stefano


    I’m thinking to buy this plugin.

    As far as i’ve understood, the plugin requires a formatted CSV to start the import process.

    Is it possibile to do it automatically?
    For example: i have a web-service on another website that could generate a csv file (or whatever i want). Is it possible to create a sort of “cron job” to get this csv automatically?


    • Michael Visser au Michael Visser

      Hi Stefano, our importer supports CRON jobs but doesn’t yet support external services. Check out the sample CSV’s available here as they’ll give you an idea how your web service CSV should be formatted.

  11. visualimpactwebdesign AU Visualimpactwebdesign

    I’m trying to import the SKU’s with existing Product Names and it just skips every product

    Please help!

    • Michael Visser au Michael Visser

      Hi visualimpactwebdesign, please get in touch via Premium Support, we’re here to help. 🙂

  12. Scott US Scott

    Hello, The Product importer deluxe was working great for a day! i have not added anything or updated anything. I came back to the site to finish work and now the bar at top of the import screen stay on preparing………… it just sits there. normally it would breeze through it. i have tried removing plugins, tried updating permalinks. I tried un installing plugin and re-installing it. product importer 3.2.6, wordpress 3.5.1

    • Michael Visser au Michael Visser

      Hi Scott, please contact us directly via Premium Support, we’ll jump in and see what’s happening.

    • Michael Visser au Michael Visser

      Hi designs4kids, this is likely due the guid of your Posts not matching, this is important for Media/Attachments. There are free Plugins available to address this, alternatively get in touch via Premium Support.

  13. Nicolo US Nicolo

    Hi, I have a problem Store Import, when I export my products the areas like SKU, title, description,.. aren’t in the same position of the archive when I import. Do you know what I need to do to fix this? Thanks.

    • Michael Visser au Michael Visser

      Hi Nicolo, can you confirm what Plugin you’re using for exporting as well as the platform you are using?

  14. Jeff Reingold US Jeff Reingold

    Will there be feature parity for Woocommerce any time soon?

    I need the functionality described on the site, but apparently all the features referred to as 2.0, 2.97, 3.1.8… including product merge and category import do not come with the version 1.6.8 for Woocommerce, correct?

    • Michael Visser au Michael Visser

      Hi Jeff, the new import method functionality (new only, merge only, import and merge) will be introduced into the next minor Plugin update for our WooCommerce shortly. The available WooCommerce release of PID already supports basic Product merging as well as Category, Tag and Product Image generation.

      Our intention is to make features available to all platforms as close to initial release as possible.

    • Michael Visser au Michael Visser

      Hi Jeff, please download the 1.7 Plugin update for WooCommerce that includes the import method support you enquired about. 🙂

Leave a Reply to Michael Visser Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.