Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.



    ok. awesome product, everything i need. i am ready to purchase. i have a thousand products i want to upload. they are in 26 categories.

    each product (letter number) has a corresponding 426×640 image in a file on the server. ../image/letters/a/a1.jpg and so on

    I assume that the image column in the csv (sample) will be able to handle these requirements.

    please advise.

    any other feedback or comments that are public about your product?

    • Michael Visser au Michael Visser

      Hi Brian, you can enter the image filename (a1.jpg) into your CSV then upload the physical images to your Uploads directory as instructed at import time, the importer will fetch and generate thumbnails for each Product.

      Please note the importer does not support relative directories (/image/letters/a/…) so you will need to upload all Product images to a single directory within your site as instructed.


        works great. love it. one problem with category
        Ive used the | and the > (separately ) and it is importing to wrong categories totally unrelated. not sure why. I’ve done clean import again. same thing.


          correction > works, | does not, probably due to subcategory


            works fine. closed

            uploaded 600 products with categories, images, created thumbnails, this product is great. im a prestashop guy

        • Michael Visser au Michael Visser

          Hi Brian, 800 Products in less than an hour, nice work! I’ve had others experiencing unrelated Categories linking to some Products but have been unable to yet identify the cause, what did you change to resolve this or did you simply import into a fresh store?

          • Maya US Maya

            I also had this problem in Categories and was able to resolve it by re-uploading (merging) the SKU and Category column.

  2. Paul Cutcliffe GB Paul Cutcliffe


    I’ve noticed a slight issue with stock levels. If a row in the .csv file has 0 in the quantity column, the product is assigned a Stock Level of N/A, rather than 0. Not a problem in itself, except that WP-Ecommerce displays the In Stock graphic, unless the Stock Level is set to 0.

    Is that what others users have found? Could the importer be modified so it maintains the 0 rather than replacing it with the N/A value?

    • Michael Visser au Michael Visser

      Hi Paul, thanks for raising that, this is sorted in the 3.0.9 Plugin update. 🙂

      • Paul Cutcliffe GB Paul Cutcliffe

        Excellent, thanks Michael – keep up the good work!

        • Paul Cutcliffe GB Paul Cutcliffe

          I’ve now tested 3.0.9 and can confirm that the Stock Level issue described above (where Qty 0 = N/A = In Stock) has been resolved.

          Thanks again!

  3. Maxx Frazer US Maxx Frazer

    I’m trying to buy the Product Importer extension and it seems that the site is down….Can I purchase this directly from you guys and why/how long has their site been down?

    • Michael Visser au Michael Visser

      Hi Maxx, I noticed that yesterday too… I’m moving Plugin sales to my site in the interim and will work with WooThemes to ensure updates are available.

  4. david schwartz US David schwartz

    i was wondering if this works with woocommerce seemlessly or should i purchase it from them instead?

  5. Thomas Bartley US Thomas Bartley

    I am interested in using this product for my website. I sell pictures online, and I need a plugin that allows me to upload 500 to 1,000 products at one time, including a digital download that is attached to the product.

    Is this possible using your plugin?


    • Thomas Bartley US Thomas Bartley

      I am also using a plugin from GetShopped, the Gold Cart one. Is your product compatible with my current set up, or would I have to migrate over to your system?

      • Michael Visser au Michael Visser

        Hi Thomas, sure is, both the free and Gold Cart enabled release of WP e-Commerce is supported by Product Importer Deluxe.

    • Dom US Dom

      Hello there Thomas, were definitely in the same boat here as I need several different ebooks attached as digital downloads to my many products using csv for a much easier way. Have you bought and confirm that this plugin(Product Importer Deluxe) works flawlessly???
      Thank you,

  6. Yash Pal IN Yash Pal


    5 Days back i sent you a mail on your email id about the problems we are facing when using Product importer Deluxe. In that mail mentioned the user name and email id which I used to buy the pulgin from woothemes. Also I sent the CVS and Excel sheet of products data as attachment we are using to upload products. So its been 5 days and there is no response on the same from your side.

    I opened a thread on woothemes forum but again no response from your side.

    Yesterday, I posted again here and this time you just removed my comment….. This is not an example good business ethics practice.

  7. Yash Pal GB Yash Pal


    4-5 days back I sent you a mail regarding the error with product import deluxe on your email id along with CVS file that we are using to upload products. Till now we didn’t get any response from your side.

    I also started a thread on woothemes forum 3 days back but again didn’t hear from you.

    We need to upload our products faster. so please help us in getting that done ASAP.

  8. Doug US Doug

    I am using the import and it is truncating my product description. Is there a maximum size and if so can it be increased?

    • Michael Visser au Michael Visser

      Hi Doug, there is no maximum size for a Product description but what is likely happening is the description contains the character used for the cell separator so is truncating it. Feel free to send me a copy of your CSV to confirm this. 🙂

  9. Steve US Steve

    Put me on the list. I’m waiting to lunch my new website using jigoshop until there is a way to import my 1000’s of products i sell.


    • chris US Chris

      Why are you having your website for lunch?

    • Michael Visser au Michael Visser

      Hi Steve, I’m working with Jigowatt to get this Plugin out to the community. It’ll be out as soon as possible.

  10. good4 GB Good4

    Im using woocommerce, and im trying to link to external images, but i cant get this to work at all…

    what may i be doing wrong??

    • Michael Visser au Michael Visser

      Hi good4, I recommend you raise a new topic on the WooCommerce Support Forum as I manage support with the WooThemes team from there, this page is dedicated to the WP e-Commerce release of Product Importer Deluxe.

  11. forhuntersbyhunters US Forhuntersbyhunters

    I was able to load 1800 of 18000 products unfortunately most are double, triple , quadruple posts of the same product- no weight even though the weight field was populated and matched by the plug-in –
    This took an hour to load until it timed out- I need these two items repaired- I assume that it will take 20 hous toload my catalogue then.
    Please advise if this is what I can expect long term or not- if so, I want a refund.

    • Michael Visser au Michael Visser

      Hi forhuntersbyhunters, Weight requires a Weight Unit field to be imported alongside as unlike WooCommerce and Jigoshop WP e-Commerce does not have a default weight unit assigned under Settings so must be done on a per-Product basis. Add a Weight Unit column to your CSV for Weight’s to be assigned to your Products. 🙂

      • Roberto GB Roberto

        Hi Micahel,

        I sent you one email + 2 comments on this thread asking for help,
        It seems that you are not very keen to offer support! I noticed that many people here are in trouble and from you:…..silence!
        It look like you have deleted all newest comments.

        Is this a professional way to relate to people?


        • Michael Visser au Michael Visser

          Hi Roberto, I assure you no comments are being deleted, the latest WordPress uses pagination for every 30 comments (now over 500 on this Plugin alone). Please hit the Older Comments link below (

          I’m doing my utmost to respond to e-mails as they come in and lately this has meant a decline in priority to pre-sales e-mails in favour of priority support to existing customers with the roll out of new Plugins. I’ve responded to your original enquiry regarding external URL image support which is available as an image import method within Product Importer Deluxe and works best with absolute paths. Hope this helps.

          • Roberto GB Roberto

            Hello Mike,

            I feel better now that you replied my comment and answered to my email.

            We keep in touch.


      • forhuntersbyhunters US Forhuntersbyhunters

        Thanks for helping me with that Mike- I made a poor assumption that it was your product and not me doing.

  12. Yash Pal GB Yash Pal

    Hi Michael,

    Does the current release support Product Variation?

    Yash Pa;

    • Michael Visser au Michael Visser

      Hi Yash, support for Product Variations has not yet been introduced. I’ll add support for this in-demand feature once support for the most recent Plugin updates stabilises. Thanks for your patience.

  13. David AU David

    Hi All,
    I have figured out what was causing my uploads to freeze. I thought that once I had deleted products I could then delete the CVS on my FTP server however, it turns out by doing this I created an error:
    your ftp address/(Image DB.csv) [function.file-get-contents]: failed to open stream: No such file or directory in- your ftp/wp-content/plugins/wp-e-commerce-product-importer-deluxe/includes/functions.php on line 162

    I was able to upload the csv I had deleted and functionality returned. I have not seen any documentation warning against doing this so I thought I would share. Michael while you seem to be around…any news on variation set management?



    • Michael Visser au Michael Visser

      Hi David, variation support has been postponed until support for the most recent Plugin update stabilises. I’ll make an announcement as soon as possible regarding this feature.

      • David AU David

        Michael, do you have any sort of timeline? I have a specific need for this and need to implement it right now? Is there anything we could arrange offline that would get me started? It really is quite simple what I’m trying to achieve. All I want is one product variation set applied to a group of categories across the board. I would even settle for it altering all categories and then manually change the ones I don’t need to have the variation on as there are so few. Got any ideas? Could I do this through the back end in SQL?

  14. forhuntersbyhunters US Forhuntersbyhunters

    I responded to your email but haven’t heard back from you.
    I sent the csv file in the email and described my issue.
    Now I have a resorce error. I cranked up my max file size and memory usage to 1024M in whm php.ini and in the wp php.ini folders but I am unalbe to load the csv file. It was able to load and display fields to choose but now it will dies afer 5 mins or so and will not even allow me to enter the fields.Fatal error: Allowed memory size of 268435456 bytes exhausted (tried to allocate 17738360 bytes) in /[…]/functions.php on line 162
    Can you help me with this? I have had this product for a few days but am still unable (after putting 8 hours a day into it ) to get it to load anything.

  15. David AU David

    Hi Michael,
    Have you received any of my emails? I desperately need your help as I am trying to import thousands of products and the plugin times out when trying to upload the CSV. I have saved it as a windows csv and nothing seems to be working. Also I emailed you regarding product variations set support? Last time my email got caught in your spam filter. I really need to upload several thousand products with images for download ove the next 24 hours.

    Hope to hear from you soon. If you want to call me you can do so my phone number is on the web site…….I’d be more than happy to make a donation if this can be resolved quickly.



    • Ciaran Whelan AU Ciaran Whelan

      Hi Michael, This seems to be a major issue for allot of us, I have chimed in a few times to make sure I get updated on the topics raised, however you seem to be missing in action a fair bit. I am certain there would be a good few of us willing to fund some upgrades to this plugin to get the functions we desperately need ASAP. I myself am not desperate till possibly 2 weeks, then will need something done to assist the movement of this plugin and variations, and time-out issues.

      • Isabella AU Isabella

        Hi Ciaran, forhuntersbyhunters and David, sorry to hear you are also being ignored. Has made me feel a lot better realising I am not the only one. If you scroll down this thread you’ll see quite a few posts from me, without a single response back, which has been really disappointing, especially since responses have been given to others who have posted questions more recently. Even if I’d gotten a *single* response explaining when I might receive a response, I’d be happier knowing at least there was *something* in the pipeline. I’ve been really disappointed with customer service and can only assume that there aren’t enough hours in the day, people who know his plugins to be able to help, or our issues are just too much trouble to acknowledge now that we’ve paid for them. Ciaran, if you’re not desperate for another two weeks I would suggest finding someone else to fix your problem in that time. Perhaps an elance coder or something? I’ve been waiting over two months in good faith. Don’t burn your two weeks waiting. Good luck.

        • forhuntersbyhunters US Forhuntersbyhunters

          I got a response the next day but I havne’t heard back- He asked me for my csv file then mentioned manually adding the images (I have 18K of them) – I will wait another day and hope to hear something- now that I have a bunch of funds wrapped up into this, commitments made to my network and a bunch of time.
          I have worked through many of the issues but am still stuck on some. I did however find another site that gives you a few lines of code that everyone seemed to have no issues with. I can’t find the address now but I will resort to editing a single file if that is what I need to do then dispute this with paypal- seems as if there might be a mass exodus and dispute if there isn’t a response soon.
          Not that I am complining about the cost but I could have done this myself a few times with the time I have invested. I only bought this to enable others to have an easy way to do this on my network that was integrated. It might be just as easy to load images into Month/data folder and alter the file that needs to be changed then run a line of script.

          • forhuntersbyhunters US Forhuntersbyhunters

            I have tried the new version on a new site made for ecommerce. I have the following problems on any site that I try and am not getting any support for this product:
            1) Drops images
            2) Mixes categories, products and all fields on csv
            3) Times out
            4) bogs site down – my entire network is overloaded
            5) Won’t load more than 3000 products
            6) on vps with no speed limits it won’t work
            7) quadruple posts product with same SKU
            8) Won’t recognize update on SKU
            9) links to tool box don’t work
            10) links to images broken
            – it is far from a working product. I wnat a refund. I have been trying correspond with Mike- nothing- quiet.
            I wont use a getshopped product again or a visser labs with this kind of support – I mean seriously- 100$ for something that you can make yourself.
            This product does not do any of the things it claims and is in development but not marketed that way.
            Please email me with instructions to get my refund or I will contact paypal and my credit card company to refuse payment. Too bad, it seemed like a great concpet. Before selling products they need to be tested not sold as a broken in progress plugin.

            • forhuntersbyhunters US Forhuntersbyhunters

              Although I didn’t realize the plugin was a development project I must confess that there are circumstances that that Visser wasn’t prepared for…
              Wordpress and my host are hurdles that have come into play for a large catalogue…1*K products may be more than any plugin can handle. Also, Michael has been supportive in the troubleshooting that has been hampered by a more dynamic site than a typical wordpress installation. Ie: WPMU, 2 bridges to php and Dolphin and an apache server that doesnt’ seem to comply. Michael has committed to take my store to completion with these obstacles and has worked toward hammerring away at each one on a daily basis. I will report to everyone with the results once it is up and running, if it is possible.

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Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.