Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. Barb US Barb

    Good Morning –

    First I want to make note that my screens do not look like the ones shown here and I was wondering why. It does not say at the top of my importer page – Product Importer Deluxe for WP e-commerce. It just says Product Importer. I do get to it via Tools\Import\ Products
    My problem at this point though is really just getting my CSV and images uploaded.
    I have tried this several different ways and I seem to be getting inconsistent results.
    Through Media / Add Media I uploaded a bulk of my image files. Then on the CSV file I created an Image field and populated it with the image name. When I import I select the check box “Are you Importing Images?” and then the radio button “Assigned an image column above for Product image filenames in the CSV file ” Once when I did this 4 of the 5 images on my test showed one did not. I checked and all the images were in the media file. Next I tried to use the “Will upload an image for each Product in the next step” and selected each image from my computer to upload. None of those images appeared.
    I have over 1200 items to upload and am wondering what is the best way to go about this without having to manually set each image to each product.
    I am sure it must be something I am doing wrong so any help would be appreciated.
    Thanks Barb

  2. Jordan US Jordan

    Can this plugin update products that already exist without producing dups?

    • Michael Visser au Michael Visser

      Hi Jordan, sure can. Just tick the option ‘I am merging Product changes…’ at import time, Products are linked by SKU so as long as you’ve provided that column you’re set to go. 🙂

  3. jlevatino1122 US Jlevatino1122

    Mike, purchased your product a few hours ago and I already have 51 products loaded in ideal format with multiple categories and descriptions. Very good product, best 95 dollars I’ve spent in a while. I have a question though, i am using the first option to upload images (with a pointer in the CSV file) . Do I need to use a different method for thumbnails to be created?


    • Michael Visser au Michael Visser

      Hi jlevatino1122, Product thumbnails are automatically generated if you’re using WP e-Commerce 3.8, just drop the filename of the Product image (e.g. product-1.jpg) and upload the original Product image into either the current month (if you’re using date-based indexing) within /wp-content/uploads/… 🙂

  4. Glen CH Glen

    Hey There Michael, Great plugin 🙂

    I’m having afew issues I was hoping you could help with:

    Firstly, I’m uploading a file of 3,500 products which only have the information Name, additional description, price, tag, category and images…. When I upload my CSV file (via tools>import>ProdImporter), I get a massive list of dropdown boxes, a lot of them with blank information next to them…. Can I assume I must take out the unused columns such as Weight, Length etc in order to avoid these annoying blank entries ? I was hoping it would auto assign each cell to it’s relevant role within the spreadsheet… I’ve attached a pic here, I may be just being a total moron ! –

    Everytime I upload the CSV, my chrome/safari/firefow quit after around 15 minutes, do you have any solution for uploading thousands of products at the same time ?

    Really appreciate your help mate, I hope to get this working real soon


    • Michael Visser au Michael Visser

      Hi Glen, that just means the importer has been unable to read your CSV format, re-save it with Excel or your preferred spreadsheet editor as a ‘Windows CSV’. Once the CSV is in the correct format you’ll see the columns match up just like the screenshot. If you get stuck just send through your CSV and I’ll resave it for you. 🙂

  5. flayzeraynx US Flayzeraynx

    Hi michael
    would you mind give me a date for the release the latest CSV file with WPML support. i am really look forward to it for finish the project that i have 🙁

    yahnk you

    • Michael Visser au Michael Visser

      Hi flayzeraynx, I’ve benched this feature for the current week as I’m focussed on finishing off a few other overdue Plugin updates across the suite. Paolo has introduced me to the WPML team and I’ll be working with them and Instinct to improve integration as well as add simple import support as soon as my queue clears. As soon as support is added it’ll be in a minor Plugin update and sent out, in the meantime I recommend manually creating Products for each language or holding out till closer to the new year. 🙂

  6. samantha VN Samantha

    great plugin. just having a small issue with importing images.. i am selecting the ‘will import at the next step’ and after i select the image and import, everything looks ok and says import successful but when i browse to the product there is no image.. any idea why this might be?

    • Michael Visser au Michael Visser

      Hi Samantha, this is likely due to a permission error that is not allowing the importer to generate the Product images and thumbnails. Feel free to send through WP Admin, FTP and your CSV file.

  7. carolette US Carolette

    Before I get this plugin can i add the image location ie into the csv file for automatic integration for my list of over 4000+ products? Or do I need to manually link each image to the product descriptions?

    The image seems to show that I would have to manually identify each image. Please advise.


    • carolette US Carolette

      I think I found the answer to my question. All I have to do is add to the master CSV file upon upload. Is this correct?

      • ISabella AU ISabella

        Hi Carolette,
        I am not Michael, just another user, but I may be able to help you in the meantime. I got it to work by adding a column called ‘Image’ to my csv and then putting the name.jpg in that column. So in your case, a column 4000+ cells long with each product image name. After import, I then simply do a ‘view source’ on the shopping cart image (which obviously isn’t showing yet, because it;s not been uploaded) to see where it’s calling the pictures from (something like, /wp-content/uploads/2011/12) and then I simply FTP all the images onto the server into that folder. I know this might sound obvious, but the structure of those folder are monthly, so if you do another import, say in January, pictures you upload today, might suddenly not show, because it would be looking for them in the /2012/01 folder after the January import, so then you’ll just need to move them across. Good luck!

        • ISabella AU ISabella

          further to this, if your thumbnails don’t show, you might need to create a folder /wp-content/uploads/2011/12/thumbnails and copy all your pics in there as well. At least, that worked for me. Make sure your pics are small in size both dimensions and data for faster upload. Cheers.

          • Carolette US Carolette

            so I tried this but I am still net getting my list imported. I have no idea what I am doing wrong. I created my CSV file in excel. Should I transport it into my text editor instead? I am lost.. and tired…

            • ISabella AU ISabella

              Is your csv file saved as a WINDOWS csv file?

            • Michael Visser au Michael Visser

              Hi Carolette, feel free to send your CSV to me to verify. Excel usually does the trick, can follow this up via e-mail if you prefer. 🙂

              • carolette US Carolette

                I figured it out… Thanks.

          • Michael Visser au Michael Visser

            Hi Isabella, WordPress generates its own thumbnails and unlike WP e-Commerce 3.7 doesn’t store them within a ‘thumbnails’ directory, instead they’re all in the same directory as the original. If a few Products have corrupted thumbnails after import I use Regen. Thumbnails to recreate them.


            I prefer to use the external URL method for importing Product images (e.g. that way there’s no chance of getting those monthly upload directories wrong.

            By the way, you can turn off monthly indexing of Media within WordPress from the Settings > Media page within the WordPress Administration. 🙂

      • Michael Visser au Michael Visser

        Hi Carolette, that’s correct, there are other Product image import methods available too that mean you can manage them via your CSV file directly (e.g. image filename and external URL). Take a look at the Plugin’s readme.txt for examples and step by step instructions. 🙂

  8. Chuck US Chuck

    Just purchased your plugin.

    Question: Can html be used in the description and additional description fields?

    • Michael Visser au Michael Visser

      Hi Chuck, HTML can be used in the Description field but from my understanding the Additional field strips out the majority of HTML inputted. Instead I recommend using a custom field for this. 🙂

  9. wstroh3740 US Wstroh3740

    Good morning, I have purchased and uploaded and activated Product Importer Deluxe… however, it is not showing up in the dashboard under settings… or anywhere else, for that matter. Can you tell me what the issue is? Very important… we are in the last stages, the import of the CSV, of opening the site for business. Please advise as soon as convenient? Bill Stroh

    • Michael Visser au Michael Visser

      Hi wstroh3740, please find the import options under Tools > Import > Products from the WordPress Administration. 😉

    • wstroh3740 US Wstroh3740

      Thank you! Just realized you’ve given the same answer in other posts. Best, Bill

  10. Ozan Kilic US Ozan Kilic

    thank you for the update, finally it’s here! i think this one supports WPML, but what about the sample CSV file with the support of multi language? would you mind to share with us?

    • Michael Visser au Michael Visser

      Hi Ozan, I’ll put up a new heading for sample CSV’s here on this page. I’ve got a few that I use now 🙂

      • flayzeraynx US Flayzeraynx

        i am really looking forward to it.. my customers is on my butt right now, after you share this sample csv file with wmpl support, my whole project will be done i believe!

  11. Isabella AU Isabella

    Hi Michael, it appears that the AIOSEO options don’t show in the drop boxes if custom fields have been set up, is this right? I get all the custom fields showing in the drop boxes, but not the AIOSEO ones. Any ideas, how to get the AIOSEO options to show to line them up with the csv?
    Thanks for your help.

    • Michael Visser au Michael Visser

      Hi Isabella, I’ll confirm this as I’m preparing a Plugin update this morning to sort out some merge import issues as well as improve the Product image import process; support for pre-uploaded Product images via Media Library and an early release of WPML-support. 😉

    • Michael Visser au Michael Visser

      Hi Isabella, just confirming that you have All in One SEO Pack activated as well as WP e-Commerce 3.8 and above. I’m adding WP e-Commerce 3.7 in the next Plugin update. 🙂

      • ISabella AU ISabella

        Thanks Michael, yes you’re right. Forgot to turn it on for this site! Question though, it appears that the SEO columns don’t merge INTO an existing import, only a fresh one. Is there a way to get them to get added? Thanks for your ongoing help. 🙂

        • Michael Visser au Michael Visser

          Hi Isabella, this should be working. Let me confirm this. 🙂

  12. Joel SE Joel

    I’ve got the plugin to work, a SUPERB plugin SWEET!

    Now i have a problem with 2 things:

    1. The first thing im facing trouble with, is the product images. I upload them from an external URL and all works fine so far. But when im viewing my store, the images does not appear on category-view, but if i go inside a productpage, the image is there and works perfect. I need to go to each product and “Manage productimages” and then hit “Use as product thumb”, why, do i need to do this on all my thousand products? Then its worthless, sorry :-/

    2. The second problem is when im trying to import a External Link Text, the value i enter here, does not appear on the products settings for this field. It’s like the information does not get imported.

    I would be very glad if i could get an answer on my problems.

    Thanks in advance!

    • Michael Visser au Michael Visser

      Hi Joel, I’ve sorted the external link text issue in the latest Plugin update. I’m looking at how WP e-Commerce reads the Product images under the various views; unfortunately there’s no single standard so I’ll have a play locally and release a minor Plugin update to correct this. 🙂

      • Paul GB Paul


        There seems to be an issue with the product thumbnails on this plugin. The images upload fine, but it does not automatically assign it as a thumbnail. You have to go through each product manually and click ‘use as product thumbnail’

        Any ideas on how to resolve this?

  13. Joel SE Joel

    I just bought this Product Importer Deluxe but im using WP E-commerce, and probaly thats the reason this module doesn’t work, am i right?

    If yes, when will there be an upgrade for this module to work with the latest WP E-commerce?

    • Michael Visser au Michael Visser

      Hi Joel, is just a minor Plugin update, I’ll be confirming support in the following few days. If you are looking for the import option please open Tools > Import > Products from the WordPress Administration. 🙂

      • Joel SE Joel

        Please, have a look at my latest comment above. I really need your help in this.

  14. lucas US Lucas

    Michael when I load multiple images using a vertical pipe to separate the image names in the CSV, it always results in my images laying out incorrectly as shown here:

    Is this a known issue with the Product Importer? Or is this an issue with my site’s code?

    • Michael Visser au Michael Visser

      Hi lucas, I’m not aware of this issue affecting customers or my own test sites. Please reset to the Twenty Ten Theme and see if this is resolved, if so, then it’s likely your WordPress Theme at fault. 🙂

  15. ianpk US Ianpk

    Michael, I have an urgent matter. My session ID is showing invalid when I try to update our Product Importer Deluxe. We purchased it in April of this year and need this update in order to launch our website. I emailed you as well, please respond as quickly as possible.


    • Michael Visser au Michael Visser

      Hi Ian, your e-mail got trapped by the spam monster. I’m fishing it out now and will confirm your Session ID. Thanks Ian. 🙂

Leave a Reply to Michael Visser Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.