Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. Anthony Markus US Anthony Markus

    Any updates on the timeframe of when you will include the ability to mass upload an individual wholesale (using your wholesale pricing module) price for each product?


    • Michael Visser au Michael Visser

      Hi Anthony, it’s sitting in the #5 spot in my todo list. Have a few intense development days ahead so I’ll do my best to get it in next week. 🙂

  2. lucas US Lucas

    Michael, are custom fields suppose to update during a “merge” CSV upload? They fail to update for me. The only solution I have is to delete the items and then re-upload.

    • Michael Visser au Michael Visser

      Hi Lucas, Custom Fields are not yet supported within the merge feature which would explain why they’re not updating. I’ll get this sorted in the next Plugin update, there’s been another batch of cool changes. 🙂

      • lucas US Lucas

        That would be great Michael, we are working with over 2,000 items and updating custom fields, categories, and images is crucial for our growth. Note, we are having issues updating images as well.

        FYI – Ian (from other comments) and I are working on with your plug-in

  3. Andrew Bossola US Andrew Bossola

    How do I assign product variations in this import?

    • David US David


      • Michael Visser au Michael Visser

        Hi David and Andrew, Product variations are not yet supported, I’ll be introducing this feature in the new year. It’s been on my todo list for some time but has needed a whole overhaul in the way Products are processed by the importer which makes this now possible. 🙂

        • Andrew Bossola US Andrew Bossola

          Awesome. Looking forward to it.

  4. t-racer AU T-racer

    Hey Michael, is the admin for this supposed to be under Settings still (as per your screen grabs)? Can’t find it anywhere. I have the latest version of WP and WPEC and v2.8.7 of the importer.

    • Michael Visser au Michael Visser

      Hi t-racer, I’ll need to update those screenshots as they’re causing some confusing since integrating the Product importer under Tools > Import, I’m putting a post together now explaining that the Categories importer step has been merged into the Products importer so now you don’t need to separately import Categories and then Products. 🙂

      • t-racer AU T-racer

        Thanks Michael. That’s a tad confusing. Would make more sense under Products I’d reckon seeing as that’s where you go to add products…

        Anyway, I found it and tried the import, got the success message but there’s no products. I checked in phpMyAdmin as well and there’s nothing. Pretty sure my spreadsheet is fine as I downloaded the sample one then modified it. Any ideas?

        • t-racer AU T-racer

          Also, when importing (I think this may be the problem) it can’t seem to tell when the rows start and end. So when assigning columns it has all the header row data then all the other rows following, wanting to assign columns to them. As I said, I used your sample spreadsheet as a template so I don’t think I have any weird formatting in my spreadsheet.

        • Michael Visser au Michael Visser

          Hi t-racer, that sounds like a possible session/csv reader issue. I’ve dumped support for sessions in the next Plugin update so will be keen to hear how it works after this update. 🙂

  5. flayzeraynx US Flayzeraynx

    hello there.. i already purchased this awesome plugin but my customer asks wpml support to their website.. and they have 567 items 🙂 i already have 4 different language in the excel file in the individual tabs.. my questions are:

    1. is this plugin supports wpml with e-commerce?
    2. is it possible to share new csv template for wpml support if it is yes for the Q#1

    thank you!

    • ozan kilic US Ozan kilic

      uhm, i am still waiting any response regard my question.. do you have any updates? thank you

    • Michael Visser au Michael Visser

      Hi flayzeraynx, good timing. WPML support will be included in the next Plugin update shipping shortly. I’ll be putting together a tutorial to explain how to format your CSV file to support this, basically though set a column for each Product title and description (e.g. Product Name – English, Product Name – French, Product Name – Italian, etc.). We’ll be building this out further in future Plugin updates. 🙂

      • Ozan Kilic US Ozan Kilic

        that’s very good news indeed. But what about more than 10 language?

        it’s getting weird isn’t it 🙂

        • Michael Visser au Michael Visser

          Once support is introduced there will be no limit on language numbers, just as long as you’ve enabled your chosen languages within WPML they’ll tie into the importer and make additional column options available. 🙂

      • Ozan Kilic US Ozan Kilic

        hey michael, can you give e a target date for next release of update with WPML support? my customer asks me every day to update their website but i am waiting for the WPML support before i do..

      • ozan kilic US Ozan kilic

        knock knock, are you there? 🙂

  6. Sarah US Sarah

    I did my first product import last night. Some of the photos were not linked correctly and I had to upload new photos. I made some corrections to the CSV and re-imported however this time it will not link or update photos, it is completely ignoring them. How do I get this to import and link the product photos?

    • Michael Visser au Michael Visser

      Hi Sarah, can you please confirm what import method you are using; whether it’s external URL or Image filename and that you’re following the import steps laid out in the Plugin’s readme.txt. Thanks Sarah. 🙂

      • Sarah US Sarah

        I am selecting the option for image column in CSV on import and also the merge with existing product data option. I have followed the instructions in the readme.txt. What I am doing is exporting current products that don’t have photos (as CSV) and then adding the image column and importing using the above options. I have tried to save my CSV file as a new file.
        I noticed there was an update to the plug in today and installed it. Still no photos on import.


        • lucas US Lucas

          I have had the same scenario as Sarah, but I have worked around by re-uploading the images. After re-uploading the images they reconnected to the items.

  7. lucas US Lucas

    When uploading items and merging new changes, I can’t get images to update, i.e. if I want to use a new image, I would change the image name in the CSV and upload the image, however the image doesn’t get updated. Any idea what I am doing wrong?

    FYI – I can successfully load images for new items and I can upload changes for other fields successfully, just cant get the images to update via Product Importer Deluxe

    • lucas US Lucas

      Similarly, I can’t get the “Category” to update with new data when doing an upload of pre-existing products.

      • lucas US Lucas

        If it turns out that I can’t update categories during a merge, perhaps I could upload more than one category during the initial item upload. Ultimately, I want the same item in two different categories, i.e. a brand page and a category page.

        • Michael Visser au Michael Visser

          Hi Lucas, I’ll re-add support for merging Category updates to existing Products in the next minor Plugin update. Shouldn’t be far off. 🙂

  8. fontaholic US Fontaholic

    oh… one more question, sorry…. can it import from many spreadsheets? i have several vendors and i keep them separate because they don’t all update at the same time….

    • Michael Visser au Michael Visser

      Hi fontaholic, sure can! I recommend using unique SKU’s to keep things clean in the Sales and stock reporting. 🙂

      • fontaholic US Fontaholic

        cool. makes sense. and… does it export?

          • fontaholic US Fontaholic

            michael, where does that product exporter put the csv file? it says it exported successfully, but didn’t give me a filename or a path…. thanks.

            • Michael Visser au Michael Visser

              Hi fontaholic, the exporter will generate a download file, just save the CSV file either from the download prompt or via Save Page As (this is for Firefox). 🙂

              • fontaholic US Fontaholic

                i think i wasn’t selecting products or categories the first few times i tried. now it seems to be doing its thing. thank you.

  9. fontaholic US Fontaholic

    hi… wondering if the Product Importer Deluxe is able to import meta tag information for products?

      • Isabella AU Isabella

        oooo yes please. So does that mean it can or can’t yet do this? Can I import meta tags via csv? Thanks, Michael

        • Michael Visser au Michael Visser

          Hi Isabella, spinning this up now, please note though that the free version of AIOSEO does not have an interface for managing the Product’s SEO details; yet. I’ll make a small Plugin that adds a widget to the Add/Edit Products page to allow management of those imported Product meta details. 🙂

        • Michael Visser au Michael Visser

          Hi Isabella, support for All in One SEO Pack meta details have been added in the 2.9.6 Plugin update. I’ll update the sample spreadsheet to show how to use it; very easy as always. 🙂

          • czydrm CA Czydrm

            Hi Michael,
            I posted in the forum about an issue I’m having with merging updates into existing products. Can you explain how it is supposed to work. Perhaps I am doing something wrong. Either way I have not been able to update my products.

            Here is a link to the thread

            Thanks in advance.

          • Isabella AU Isabella

            Hi Michael, thanks for offering AIOSEO pack integration. I am just looking for the sample spreadsheet you talk about. It appears the one listed at the top of the page is still for the older version.
            What are the column titles we need for the DB entries? Thanks 🙂

            • ISabella AU ISabella

              ok, so it looks like I’ve figured it out. Thought I’d post it here for anyone else wondering how to do it. It was one of those things that was so simple, it was assumed, but not particularly clear to me at first.

              Basically when you go Import>> upload your csv

              and you get to the page where you see your csv’s ‘first row’ entries in a vertical column on the left and then in the ‘CSV-> Wp e-commerce’ column next to that on the right, each variable has a drop box.
              THAT DROPBOX is where Michael has added the AIOSEO selections,
              I was confused (as you may be) because I couldn’t immediately see those options (you have to scroll each one down). Also, in the past we’ve had to add these custom variables ourselves using the custom fields plugin. So I couldn’t work out what the titles needed to be in csv. These titles are what need to go in the first row of the csv file and their corresponding values in the csv column beneath.
              All you need to do on import is SCROLL DOWN in these CSV -> WP ecommerce drop box options, then select the title that matches the column in your csv on the left of it.

              Hope that helps someone. I was puzzled for days. Cheers.

              • ISabella AU ISabella

                BLAH! Although I found the dropboxes, I still can’t get it to work. I did a csv import, but I see no data being entered into the AIOSEO boxes in a product listing in WP admin and also when I go into phpmyadmin in cpanel to see whether it’s been entered into the DB, it’s not appearing – at least I can’t find it. Can you please point me in the right direction. Thanks.

                • ISabella AU ISabella

                  getting closer…. that time it worked if I have no commas, just a single word in the csv cell….

  10. Chuck US Chuck

    Ok… just so im clear.

    First, set up my cvs spreedsheet with all the categories and custom fields included.

    During the import… your “product importer” will not only create the products.. but will also create the categories and custom fields associated with those products. No need to create the categories/custom fields “before the import”? correct?

    So its probably a good idea to get rid of any existing categories/custom fields?

    So, If the custom fields are created “during the import”… im assuming… that “after the import” would be the time to go in and format the “type of custom field” (text box, pulldown, etc)?

    • Michael Visser au Michael Visser

      Hi Chuck, that’s mostly correct. You will need to create the Custom Fields prior to the import as this is not yet supported. I like you idea of importing them as generic custom fields initially.

      You use the Product Categories option within Tools > Import to use your CSV file to generate the Category structure, then the Products option to import the Products and populate the WordPress database. 🙂

  11. Anthony Markus US Anthony Markus

    Hi Michael,

    Anyway the product importer can do the opposite and export all my products?

    Also any updates on the ability to mass import individual wholesale prices per product when we are using the wholesale pricing plugin?


    • Michael Visser au Michael Visser

      Hi Anthony, I have an exporter Plugin I will be announcing soon that exports Product details to a CSV file. I hope to add Wholesale Pricing support within Product Importer Deluxe next week. 🙂

  12. EvyDee US EvyDee

    Does your importer work for WooCommerce?

    • Michael Visser au Michael Visser

      Hi EvyDee, Product Importer Deluxe only supports WP e-Commerce, a WooCommerce-version is being prepared. 😉

      • EvyDee US EvyDee

        Any ETA?

  13. EvyDee US EvyDee

    Have you seen anyone use your importer to switch from OScommerce to WP-ecommerce?

    • Michael Visser au Michael Visser

      Hi EvyDee, if you have an OScommerce site that you’d like to migrate I’d be happy to build a CSV exporter if you can provide me with access to the store. 🙂

      • EvyDee US EvyDee

        That would be great! How do we go about that?

        • Michael Visser au Michael Visser

          Hi EvyDee, if you get in touch with me I’ll request a copy of your existing OScommerce database and look to create a Plugin/solution to export store data out of that platform. 🙂

  14. LexMcT CA LexMcT

    Product variations work great when adding a specific product to a page. However: when adding a product category to a page they no work.

    any idea what could be the issue here?

    • LexMcT CA LexMcT

      just realized this is a problem with wp e-commerce not with the product importer plug…braindead…. apologies

      • Michael Visser au Michael Visser

        Hi LexMcT, no problem. 🙂

  15. Chuck US Chuck


    I have more than 250 products migrating from another store. Each one of those products have custom fields. Question: Once my custom fields are set up with your “Custom Fields for WP e-Commerce product”…… Does “Product Importer Deluxe” populate those custom fields with the info from each product? If not… I would have to go into each product.. and manually enter the info for each custom field??? ughh.

    • Michael Visser au Michael Visser

      Hi Chuck, Custom Fields support is ready to go in Product Importer Deluxe. Just create an additional column in your CSV (e.g. Material or Classification) and populate that column just like the rest, Product Importer Deluxe will detect the Custom Field column and assign those details for you. I’ve made it as easy as possible to set up a new store in one hit.

      My next mission is to get variations stable as I am well aware there’s demand for it but it’s a nightmare to impliment within a Plugin. I’ll be working on this as soon as the new site is up! 🙂

      • Chuck US Chuck

        Thanks Michael… this plugin is heaven sent! I hope it works as good as it sounds. 🙂

        • Michael Visser au Michael Visser

          Let me know either way, I’m always around to help in case you have a question or suggestion.

Leave a Reply to Michael Visser Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

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