Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.




    How large of an upload file (either in # of products or MB) can the Product Importer Deluxe handle? I’d like to use it to upload a very large number of products and trying to determine how many smaller files I’d have to break my file into.


    • Michael Visser au Michael Visser

      Hi RGR, your import file size is limited by your server, by default on some shared hosting options this is sometimes only 4MB but can easily be increased; I’ve seen stores accepting CSV files above 200MB.

      Do keep in mind that for very large CSV Files you’ll need to increase the import timeout from 10 minutes to a longer time; I suggest 60 minutes and just let the importer do its thing. 🙂

      • RGR US RGR


        Thank you for your prompt response to my question. One additional question – can product description & additional description fields be formatted in HTML?

        • Michael Visser au Michael Visser

          Hi RGR, sure can, I’ve added in a filter so that the columns don’t conflict but if you find you are having trouble let me know as it may need some tweaking. All the best. 🙂

  2. Kyle K. US Kyle K.

    Is there any way to upload google meta descriptions for the google product feed via this plugin?

    • Michael Visser au Michael Visser

      Hi Kyle, if you can provide me the specifications for this I may be able to add support for this in a future Plugin update, I’m not familiar with how the Google product feed works so assistance/examples would be welcome. 🙂

  3. Isabella AU Isabella

    Hi Michael,

    I am trying to import categories, but it appears the importer does not create duplicate sub categories of the same name. For example


    ‘fourlegs’ would get created under Cats, but then not under Dogs or Horses.
    Even though these subcategories are under different categories they have the same title and so don’t import when I do a category import, despite showing on the ‘pre-import’ page – any idea how to solve this?

    Also, it appears this is somehow affecting the import of products themselves. Even if I then go into categories and manually add the extra subcategories that got missed, they don’t get products imported into them.

    Thanks for your help.

    • Michael Visser au Michael Visser

      Hi Isabella, thanks for raising this. Can you please send me your CSV file as I’ll use this to tweak the sub-category detection in the next Plugin update. Thanks Isabella. 🙂

  4. Stephan Boehme DE Stephan Boehme

    following Error after Import a csv File with image Path

    Warning: fopen() [function.fopen]: Filename cannot be empty in /is/htdocs/…/testshop/wp-content/plugins/wp-e-commerce-product-importer-deluxe/includes/import-products.php on line 568

    Warning: fclose(): supplied argument is not a valid stream resource in /is/htdocs/…/testshop/wp-content/plugins/wp-e-commerce-product-importer-deluxe/includes/import-products.php on line 574

    Warning: fclose(): supplied argument is not a valid stream resource in /is/htdocs/…/testshop/wp-content/plugins/wp-e-commerce-product-importer-deluxe/includes/import-products.php on line 579

    • Michael Visser au Michael Visser

      Hi Stephan, this could mean the image doesn’t exist or insufficient permissions were set on that directory. Please get in touch via e-mail and be sure to attach your CSV file. Thanks Stephan.

  5. Anthony Markus US Anthony Markus

    We are using wholesale pricing as well as product importer. Anyway we can upload the individual wholesale price of each product via csv?

  6. James Callaway CA James Callaway

    Hi Michael,
    Does the current version of this plugin automatically update products via a datafeed?

  7. Mindi US Mindi


    Do you have an update on the progress on importing/handling variations via your .CSV Importer?

  8. jorge ES Jorge

    Hi all, i´ve 2 questions, please help me

    1. how can i add variations like Size: XS, S, M, L, XL to each product ?

    2. to import products and categories, could i import the categories only using the tool products with info categories? or need to import the categories with the other tool product categories too?

    thanks for all in advance,

  9. michael AU Michael

    how do i create a csv file to upload?

    • Michael Visser au Michael Visser

      Hi Michael, you can create your CSV using your preferred spreadsheet editor; e.g. Excel. I’ve provided a sample CSV below which makes it easy to create your Product list. Hope this helps! 🙂

    • Michael Visser au Michael Visser

      Hi Ryan, the demo site is down since migrating to Media Temple. I’ve pulled the details from my site. Feel free to contact me for a trial, I’d be curious to compare Jeff’s importer to my own; I’ve baked some pretty sweet features into my importer. 😉

  10. Grant NZ Grant

    Can this import html code into the description and/or additional description fields? The standard wpec import function converts all html code tags to the respective symbol’s entity name so it’s not recognized as html code and just appears as text. It used to work fine in 3.7 but not in 3.8.

    • Michael Visser au Michael Visser

      Sure can Grant, make sure you strip out any comma’s though (or your preferred column delimiter) as they cause hell with the import process. I like to convert special characters to their HTML equivalent as entities are converted back to special characters at import time 🙂

  11. NicoWeb ES NicoWeb

    Fatal error on v2.8.7 plugin activation (WP 3.2.1)

    Fatal error: Cannot redeclare wpsc_pc_insert_wpsc_meta() (previously declared in /home/content/98/5629098/html/wp-content/plugins/wp-e-commerce-product-categories-importer/includes/release-3_8.php:13) in /home/content/98/5629098/html/wp-content/plugins/wp-e-commerce-product-importer-deluxe/includes/release-3_8.php on line 42

    • Michael Visser au Michael Visser

      Hi NicoWeb, make sure you have deactivated Product Categories Importer; Product Importer Deluxe now includes Product Categories Importer under the single Plugin. 🙂

  12. Rich GB Rich

    Hi Michael,
    You mention that the deluxe version can import from ‘external’ URL. Does this mean that it can import an image from a remote server (another site) and save/crop to my server?

  13. Dayl Stout US Dayl Stout

    Variations support would be great. Below are a few specific suggestions…

    – allow the cloning/copying of variations so an established variation can be used and renamed/edited vs having to type 80-90% of the same information in again

    – Allow variations elements to be inserted/sorted. That way on products with many variation if a data entry error/omission is made it can be easily correct vs having to deleted everything below it and retype in

    – Allow variations to be uploaded with product information vs having to go into every product after you have uploaded them and associate the variation with the product.

  14. Stephane FR Stephane

    I just bought Your plugin..
    seems great..
    But when I want to re-hash my downloadables product, I got a
    You don’t have enough permissions to acces this page..?

    Do you have a clue..?

    • Michael Visser au Michael Visser

      Hi Stephane, can you please let me know what version of WP e-Commerce you’re using, I’ll reproduce this fault and fix it in the next Plugin update.

Leave a Reply to kim kilpatrick Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.