Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. Michael AU Michael

    Product Variation support would be super-duper!
    If it could accept something like this from a CSV, it would be awesome.. obviously variations would need to be put into WP E-C first 🙂

  2. wahichu US Wahichu

    (sorry, not sure if this posted or not)

    Hi, I’m looking for more information regarding the ‘Product Categories Importer’ portion of this plugin but all I’m finding anywhere on your site is:

    “This Plugin sets up your Product Categories (for instance, Category/Brands) structure by populating the Product Categories tables in WP e-Commerce.”

    That’s it…nothing else? Isn’t there more documentation on this somewhere? I don’t see any screenshots as to how this is supposed to work and would like to further understand how I can set up/import 200+ categories from scratch using this tool. Seems odd.

    Also, the link you have under:
    A demonstration of Product Importer Deluxe for WP e-Commerce has been created for interested customers to sample the solution before purchasing it.
    ‘Visit the demonstration site of Product Import Deluxe for WP e-Commerce’
    …does not work.

    Lastly, I tried going to:
    “Visit the support forum of Product Importer Deluxe for WP e-Commerce”
    ….but your forum doesn’t seem to exist and simply links to I thought it was THE support forum OF Product Importer Deluxe…

    I’m interested in purchasing this plugin but need some clarification and help.


    • Michael Visser au Michael Visser

      Hi wahichu, I’ve added notes below.

      You can find information about Product Categories Importer under WP e-Commerce > Docs. > Plugins > Product Categories Importer. Since this Plugin has now been merged into Product Importer Deluxe I’ll be taking this section down and pumping up the Product Importer Deluxe details. It’s all explained in the Plugin readme.txt which is hosted here on the site too; it could be better laid out which I’ll be doing next week.

      The demonstration site is down so I’ll remove the text above. There is a dedicated forum here on Visser Labs,; I’m very sorry it looks like Redirection crapped itself, the forums will be up in 10 minutes.

      Thanks for your patience 🙂

  3. Adam Houston US Adam Houston

    Seems to have a compatibility problem w/ wpec Version 3.8.6. Says: ‘There was an error while uploading your CSV file,’ even with a file I have previously imported..?

    • Michael Visser au Michael Visser

      Hi Adam, the majority of pre-import actions are independent of WP e-Commerce so I suspect a permission change or change in directory, it’s only when you’re loading the Products into the database that WP e-Commerce is really used.

      Can you send me your FTP and WP Admin details and I’ll look at this now. Thanks Adam. 🙂

  4. Kaipo Rakers US Kaipo Rakers

    Hi Michael,

    I am working on a new store and I just downloaded the latest versions of WP, WP e-commerce, your importer plugin (vl_wpsc_productimporterdeluxe-pack- It installed successfully, but when I attempt to activate it, I am taken to a page that says only:

    “The plugin does not have a valid header.”

    Can you assist?



    • Kaipo Rakers US Kaipo Rakers

      Nevermind! It’s been a year since I used the plug-in & and I forgot I had to manually FTP.

      Thanks anyways.


    • Michael Visser au Michael Visser

      Hey Kaipo and Lee, you don’t need to do this anymore as I’ve merged the two separate Plugins into one monster. You can now use the WordPress Plugin Installer under Plugins > Install. 🙂

  5. Jackie US Jackie

    Hi Michael,

    After installing the latest version of the Product Importer plug-in (categories importer and product importer, neither are visible under Tools with the latest Word Press 3.2.1 release. (Using WP e-Commerce 3.8.5)
    With WP e-commerce 3.7, the plug-ins were listed under Store. With WP e-commerce 3.8, the plug-ins are (were) listed under tools. Has anyone else had a problem viewing the plug-ins with the latest WordPress release?

    Thank you for your time and support,

    • Patrick US Patrick

      Same here. Had to downgrade to because .7 is not visible in the tool menu in wpec 3.8.5.

      • Michael Visser au Michael Visser

        Hi guys, please find Product Importer Deluxe and Product Categories Importer under Tools > Import. This is part of a tighter integration of my Plugins with WordPress.

        I recommend updating to the latest release as it’s got fixes and enhancements above the earlier releases. 🙂

        • Jackie US Jackie

          Great. Thanks, Michael. [Noticed the list of items under import; but didn’t recognize your plug-in because of the difference in the name and thought it was just part of WordPress.] FYI. For anyone else looking for the tool, the name of the plug-ins are now displayed as Product Categories and Products under the list of Tools > Import.

          Thank you for the quick response.

          • Kaipo Rakers US Kaipo Rakers

            I had the same issue; thanks for sharing otherwise I would not have found it!


            • Michael Visser au Michael Visser

              I’ve added a one time notice in the next Plugin, sorry for not making it clearer. Happy importing! 🙂

  6. izoel ID Izoel

    when your multiple image csv plugin will lunch ?

    • Michael Visser au Michael Visser

      Hi izoel, now! You can assign multiple Product images against each Product via the CSV Image column method, you can use external URL’s or image filenames! 🙂

  7. Kieran Flanagan IE Kieran Flanagan

    Can you confirm if this works ok with WPEC3.8.5 ? In the documentation it says coming soon for something things (as per below), so I am not 100% if this will support the version of WPEC I have:

    WP e-Commerce 3.7

    Product images are stored in /wp-content/uploads/wpsc/product_images/
    Product image thumbnails are stored in /wp-content/uploads/wpsc/product_images/thumbnails/
    Product downloadable files are stored in /wp-content/uploads/wpsc/downloadables/
    Note: Product image thumbnails must match the ‘exact’ filename of their full size originals. (e.g. original: SonyEricssonX1.jpg, thumbnail: SonyEricssonX1.jpg).

    WP e-Commerce 3.8

    Coming soon…

    • Michael Visser au Michael Visser

      Hi Kieran, Product Importer Deluxe certainly supports WP e-Commerce 3.8 (up to 3.8.5). I’ll update that documentation section, I’d forgotten about it. The updated directories and details for WP e-Commerce 3.8 are included in the readme.txt within the base Plugin folder. 🙂

      • Kieran Flanagan GB Kieran Flanagan

        Great, thanks Michael

  8. Stephane FR Stephane

    does your plugin handle variations for downloadable products..?


    • Michael Visser au Michael Visser

      Hi Stephane, variations are not yet supported. I’m working towards a release for this but it’s a major feature enhancement and is taking some time.

  9. David AU David

    I have a client with a shopping cart that exports product and customer information as XML do you offer any support for this?

    • Michael Visser au Michael Visser

      Hi David, unfortunately Product Importer Deluxe is a CSV-only importer. I recommend either hiring a developer to convert it to a CSV else look at other XML-supported Product importers for WP e-Commerce.

  10. Adam Houston US Adam Houston

    Any time frame for Product Importer Deluxe 2.1 with variations support?

  11. lee US Lee

    Looks like Michael has gone AWOL, he’s not answering email inquiries, I even threw another $20 into his donation pot in the hopes he might point me in the right direction on how these products work. Time wasted.

    • Michael Visser au Michael Visser

      Hi Lee, I’m here! I’ve just got back from overseas so am putting my development gear back together and turning attention to support on the forums, here on Plugin detail pages as well as e-mail and Skype calls,.

      I’m very sorry that I’ve not yet responded to your enquiry sooner, I’ll do my very best to respond to your questions in detail this morning. 🙂

  12. philmeyer ZA Philmeyer

    Hey Michael,

    Hope you’ve been getting my emails – I’m in a real fix with Product Importer Deluxe not playing nicely with WP 3.2.1 and WPEC 3.8.5 (

    It’s not associating uploaded images with products and it’s corrupting the “Buy Now” button somehow.

    Please help!

  13. Jackie US Jackie

    Hi Michael,

    As an FYI, regarding a different plug-in. I don’t know if anyone else that uses your plug-in also uses CKEditor which is a WordPress text editor. If they do, the following information might be of help. CKEditor version 1.0.9 is not compatible with the Product Importer. (The plug-in’s info can be seen within the following links and/or

    When the last version of the CKEditor was automatically installed, it still allows a CVS to be loaded. However, after clicking the “Upload file and Import button”. The next screen that appears and which contains several drop-downs does not work.

    To fix the problem. The newest version of the CKEditor plug-in was uninstalled and an older version was installed. The error has been reported to the developer.

    Also, just wondering if you have an answer to June 28th question. (It was about the ability to link a different downloadable file to each variation with a product. The ability to link download files is why I purchase this product over other importers. Most of my products contain variations.)


Leave a Reply to Patrick Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.