Product Importer Deluxe is a user-friendly Product importer enabling store owners to import Products, Variations, Categories, Tags, and other Product details into your WooCommerce store.

Upgrading immediately makes it possible to import:

  • Products – Simple, External, Variable, Variations, Simple Subscriptions and more
  • Global and per-Product Attributes
  • Featured Image and Product Gallery images
  • Categories
  • Tags
  • Brands
  • File Downloads
  • Up-sell and Cross-sells
  • Custom Product meta

New Product import fields are being added with each major Plugin update and regular minor Plugin updates add new import fields ready to be included in imports.

Why use Product Importer Deluxe?

Product Importer Deluxe can generate new Products and/or merge changes against existing Products with live and post-import reporting. Product details assigned to Products within the CSV file are all generated at import time making setting up your next store’s Products a simple one-step import process.

To make store migrations even easier we include free licenses of our popular export Plugin Store Exporter Deluxe so you can immediately export Products from existing WooCommerce store’s ensuring import compatibility.

Native imports

We natively import Product details from many popular WordPress and WooCommerce Plugins including:

  • WooCommerce Subscriptions
  • WooCommerce Multilingual (WPML)
  • WooCommerce Custom Fields
  • WooCommerce Ultimate Multi Currency Suite
  • Simple SEO Meta Tags
  • YITH Brands
  • Jigoshop SEO Deluxe
  • Ultimate SEO
  • Yoast’s WordPress SEO
  • Custom Fields
  • MP3 Player Plugin for WordPress
  • All in One SEO Pack
  • Advanced Google Product Feed
  • Related Products
  • Wholesale Pricing

Native support for additional Plugins are being added with each minor Plugin update and are available to import as soon as you update.



  •  WooCommerce (up to 6.0.*)
  •  Jigoshop (up to 2.1.*)
  •  WP e-Commerce 3.7 ready (up to
  •  WP e-Commerce 3.8 ready (up to 3.13.*)


The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.



Here's a showcase of Plugin testimonials received from the Comments section which make our day. :)

  1. IE Plantus

    Extremely useful with fast and brilliant support.

    Can't live without it ;-)

  2. IE Msharine

    This is a great plugin, exactly do what is says. I got Product Importer Deluxe as it includes Store Exporter Deluxe at a reasonable price.

    I have an issue with importing Stock by location, this plugin does it and works very well. The support is amazing especially Byron. He helps to the extend, even with importing. Thanks to him.

  3. IE Robert Tilton

    This is a great plugin, I got the bundle with Store Importer Deluxe and Store Exporter Deluxe.

    When I had questions about exporting and importing subscription product variations, support was quick to reply and was able to help me resolve my issue.

    Highly recommended!

  4. US Matthew Upton

    Byron offered top-notch product support for the Store Exporter plugin! Couldn't be happier with the purchase!

  5. HK Luke

    This Plugin, alongside Store Exporter Deluxe, is the linch pin of our website stock management. Every single custom use-case scenario anyone could have, I have encountered and Michael and his team have been nothing but incredible with their support.

    I've used this for years and as my review from a year ago said, I couldn't recommend it more vehemently.

    Great work guys, on the Plugin and the support.

  6. GB Brandon Lawrence

    Michael is quick at responding even when it was user error. Thanks for your help and creating this easy to use Plugin. Don’t know how you do it, but it makes my life a lot easier.

  7. CN Stefan

    Great Plugin that helps exporting and importing large amounts of Products - in particular Michael offers perfect support for implementing also new features to the Plugin, like in my case export and import of per-product add-ons of the WooCommerce Product Add-ons Plugin.
    You can see the result in

  8. US Ron

    Love this plugin, it's saved me massive amounts of time in analysing data and doing mass product updates. Michael is very attentive and quick to resolve any issues if there are any.

  9. AU Tim

    We use Product Importer Deluxe everyday and rely heavily on it working well every time for syncing data, stock, etc across our marketplaces. To date it's not let us down and Michael is super fast and helpful whenever we need help. This is a great tool standalone or better still with Store Exporter Deluxe. Buy it and be happy!

  10. AU MimsTech

    This Plugin makes the product import process clean & simple. I'm a novice however I had no problems uploading 8,000+ Products complete with images and custom meta data using the Plugin's simple interface. I can't speak highly enough of my experience using this product!

  11. US Tekguild

    Support is insanely good and Michael solved a bizarre FTP issue quickly, efficiently and professionally.

    I have to be honest - I use WPAllImport a lot and only came across Visser b/c WPAI doesn't support import via FTP. Now that I've seen what it can do and the quality of support, It's going right into my 'highly recommended' bin!

  12. JP Info579

    I love this Plugin! Easy to use and helpful documentation.

    And also, good support and quick response. I had a problem with some parts of the process of importing, but after I asked Michael, he solved my problem right away.


  13. SE Marcus

    Have been using since 2016. Great product, love the quick support and the Plugins functionality.

  14. VN Triều

    One of the most useful Plugins in my website. An enthusiastic and friendly support team.

  15. US Tulasi Zimmer

    We tried out several product import Plugins and WC Product Importer Deluxe is by far the best. Michael was/is extremely helpful in assisting us with minor problems in our data. He responds quickly and is very knowledgeable. We highly recommend this product.

  16. GB Tim

    Just wanted to say that I've tried one or two other import / export plugins for WC but Product Importer Deluxe is by far the best, particularly as it also comes with a license for Store Exporter Deluxe. I've found it very simple to use. It works with minimal configuration and it's saved me a huge amount of time. I must also add that Michael has been incredibly helpful too. Recommended.

  17. US Pborde

    Michael: Now that I have had the benefit of your great products and incredible support for 12 months, I want to tell you that I love your Plugins and your help has been tremendous. This is an absolutely essential Plugin for us.

  18. DE Dietrich

    Product Importer Deluxe works excellent!

  19. GB Osman Ahmed

    Hi, thanks for this amazing plugin!

  20. IE Andrew

    Thanks Michael :)

  21. GB Matt

    Hi Michael, really happy with the plugin, features & support. Thanks, Matt.

  22. GB Nikki

    Thank you Michael. :-)

  23. US Joshua Wilson

    Hello, iv been first using your plug in since it was first developed. I have 22 woocommerce stores with over 10,000 products a store. So i have a lot of importing to do. Once woocommerce came out with their own i started using theirs but its been no where as good as yours. With their plug in i can only import upto 50 products at a time and i keep getting duplicates that drive me annoying. I have to convert 1' 9MB excel file into 1,000 excel files. With your plug in i just keep importing the same excel file and it keeps importing without any doubles. Your picture placing is easier and i like your excel format. Its so much better than Woo's and i have so much to import. Thank you for your work and keep it coming :)

  24. US Ryan

    Hi Michael, Many thanks for the plugin, it's a great timesaver. Thanks, Ryan

  25. GB Paul Cutcliffe

    Excellent, thanks Michael - keep up the good work!

  26. ZA Kim

    Everything working GREAT :-)
    Thanks Michael - saving me time already!

  27. US Russ

    Thanks for the quick response. It's nice to see developers have this kind of interaction.

  28. US Robert

    Holly molly!!! That is the best $95.00 I ever spend. I am still experimenting with 6 items at a time, the product importer worked great LOVE IT.


  1. Michael Visser au Michael Visser

    Hi Greg, I may need to cook up a small Plugin to manage custom Product meta details as they’re hidden from the Add/Edit Products page and require either the WP e-Commerce Product meta function or a custom template function to be called within the template

    I’ll do that later today, it’s won’t be pretty but will get the job done 🙂

  2. Greg AU Greg

    Hi Michael

    Downloaded 2.6.1 and removed the commentouts from ‘sample’ instances, but I don’t see a new field called Sample Product Meta on the Product Details page?

    Therefore the data is not shown when I match it in the field matchup import phase of the process.

    Do I need to modify the code for the Product Details page?



  3. Michael Visser au Michael Visser

    Hi Greg, please download the latest release 2.6.1; you may need to download it again as there was a File Download ID mix-up this afternoon.

    Within the main Plugin file you’ll notice references to ‘sample’ within, it’s very easy once you step through each comment. 🙂

  4. Greg AU Greg

    Michael just wondering where the heads up tips for the “extra” field are in the version 2.6?

  5. Michael Visser au Michael Visser

    Hi Jaimee, I’ve added Height, Weight and Length in the latest release. I’ll update the sample CSV file shortly to reflect these new fields.

    – Height
    – Height Unit
    – Width
    – Width Unit
    – Length
    – Length Unit

  6. Jaimee AU Jaimee

    Hi again! Will you be adding support for height, width, and length soon?


    Jaimee 🙂

  7. Jaimee AU Jaimee

    Fantastic! Thank you very much for your prompt reply! 🙂

  8. Michael Visser au Michael Visser

    Hi Jaimee, that’s correct, I’ve added to my tasks a utility to export current Product details into an Excel or CSV format so that details can be adjusted then re-imported using my ‘merge’ Product details functionality.

  9. Jaimee AU Jaimee


    I’ve got loads of products that I will be selling through my online store, my problem currently is that the price of the products changes every other day (exchange rate – by percentage).

    If I upload all the parts initially from a file, then change the price field in the same file and upload that over the top – will it simply override the price field for each product?

    I figure in this way I can use excel to mass-update the prices 🙂



  10. Michael Visser au Michael Visser

    Hi J, Product Importer Deluxe handles the loading of Products into WP e-Commerce, there is no limitation on the number of sub-categories a Product is assigned to using the ‘|’ character.

    I can’t confirm how WP e-Commerce handles LOADS of Products as it’s very much dependant on having LOADS of performance available to WordPress on your web server. WP e-Commerce 3.8 uses the custom Post type for Products so will be use the optimisations already available through WordPress, set up a site and give it a go until 3.8 is available.

    Menu navigation is handled by WordPress, you can either have the Products Page and then navigate or using the WordPress Menu system link directly to category pages as I do on my own stores. Food for thought.

  11. J GB J

    Hi there,

    I’m really interested in this, I have about 1,000 car parts that need to be sold by specific car, although some of them will go on up to 100 cars.

    In total, I have about 20,000 sub categories.

    Firstly, can this software take LOADS of sub-categories?

    Secondly, the biggest problem that I’ve had, is menu’s…I want the user to be able to click Ford > Mondeo > 2001 > Saloon… however, other software loads ALL the categories and sub cats, and it just crashes the browser. Does this software load one level at a time?

    I really really hope this will do what I want!

  12. Michael Visser au Michael Visser

    Hi Scott, I’m on holiday for a fortnight, once I kick this cold and get back on my feet I’ll be looking to implement this; I already have the code done just need it merged and tested for a new release.

    I’ve considered setting up a WordPress demo site that ‘resets’ itself every 30 minutes or the like, I’m still at odds of how to balance anonymous access through a custom User Role without opening myself up to ‘problems’ from unsavoury users.

  13. Scott GB Scott


    Looking for a mass import solution which supports variants. Doesnt look like you’re there yet, any idea how long before you’ll support this.

    Secondly, once the product is there with variant support, is there any way of trialing the solution before I buy it? I dont want to buy it if it doesnt work for my store.

    Many thanks, Scott

  14. Michael Visser au Michael Visser

    Hi Andy, can you please get in touch. I haven’t been able to reproduce this issue. Thanks Andy. 🙂

  15. Andy Evarts US Andy Evarts

    I have tried to re-download the link and re-install the importer but I am having problems getting it to download again. Can you re-send me the link. I have sent you the info from my purchase in an email. Thanks Michael.

  16. Michael Visser au Michael Visser

    Hi Andy, have responded to your e-mail. 🙂

  17. Andy US Andy

    Thanks Michael, I got it to start working by updating my browser, uninstalling and re-installing wp ecommerce and your importer. The list is importing as I type but appears to be working great. Thanks again!

  18. Nikki GB Nikki

    Thank you Michael. 🙂

  19. Michael Visser au Michael Visser

    Hi Matt, I forgot to look at this for 3.2.1! I’m very sorry!

    I’ll look at this now as well as add WordPress SEO by Yoast support to the importer and see if I can get it out later today.

  20. Michael Visser au Michael Visser

    wpsc_pd_get_filename() is the culprit. I’m reworking this function and will get the update release prepped; 2 Plugin updates in 1 day! 🙂

Leave a Reply to forhuntersbyhunters Cancel reply

Before you comment - Do you have a support request? If so, this is not the right place to post it. Please submit support requests for Premium Plugins on the Support page and in the community Support Forums for free Plugins.


Supported Product fields

Please see the Trello boards listed on the Roadmap tab of this page.

Am I entitled to future Plugin updates?

You sure are, you can always download the latest release of your purchased Plugin from My Account.

What are the required product fields within the CSV to be imported?

The minimum data requirements for importing new products are:

  • Product Name

The minimum data requirements for merging Product changes are:

  • SKU

We recommend providing as a minimum for an operating store the following Product fields:

  • SKU
  • Product Name
  • Category
  • Price
  • Quantity (for stock limited products)

What import methods are available?

  • Import new Products only
  • Import new Products and merge Product changes
  • Merge Product changes only

Do you have a sample master products CSV file for Product Importer Deluxe?

Sure do, sample import files are available from the Product Importer Deluxe > Usage page.

Can I link a Product to multiple Categories/Tags/Images, etc?

Sure can, just put a '|' (vertical pipe) character between each item, currently all of the above are supported. In a near future Plugin update multiple file downloads will also be included.

Can I declare sub-categories and establish parent-child relationships with the included Product Category Importer for WP e-Commerce?

Roger that, when declaring a child Category ensure you use place an '>' (arrow) character between the parent and child. With the release of 2.6.5 you can drill down up to 3 levels deep, for instance:

  • Clothes>Men>Casual within the Category column of your CSV file will link a Product to Clothes, Men (as a sub-Category of Clothes) and Casual (as before).


Product Importer Deluxe comes with a Quick Start document (readme.txt) to help with installing the Plugin, a detailed Usage document is also maintained online. Additional support can be found from the Contact page or methods below.


Looking for support, a copy of the readme or usage instructions? Check out our Documentation for Product Importer Deluxe and learn how to take full advantage of the Plugin.

Urgent Support

If you find yourself needing immediate support for your purchase use the Premium Support page or Live Support button.

Product Importer Deluxe Forum

If you have any problems, questions or suggestions please join the members discussion on our Product Importer Deluxe forum.

Recent Topics (134)

Plugin Updates

The latest release can be downloaded from your My Account page as well as opening Dashboard > Updates from the WordPress Administration of your store.