SER: SEO Link Commandments; Linking

Jeremy Bolt’s session on Linking at Search Engine Room 2007A highlight from Jeremy Bolt’s (from Bruce Clay Australia) session in the Terrace Room on Linking, covering some very insensible inbound linking strategies that are a sin to commit and bring the wrath of God – I mean Google… – upon the site in focus.

SEO Link Commandments

  1. Thou shalt do whatever the search engine with market share wants
  2. Thou shalt not spam
  3. Thou shalt focus on link quality, not quantity
  4. Thou shalt not buy links
  5. Thou shalt not use page rank for evil
  6. Thou shalt create unique content others will link to
  7. Thou shalt not commit adultery, but if you have to, use a link condom (rel=”external nofollow”)
  8. Thou shalt use link text wisely
  9. Thou shalt use links to create focus
  10. Thou shalt manage and build links for SEO

The case of negative branding; Marketing

There are situations where advertising yourself or your company – even on as passive a level as wearing the work uniform for brand awareness – can hurt your credibility and limit your reach in generating new business relationships.

This years Search Engine Room conference in Sydney was my first attended business conference and there were few wearing company insignia; it didn’t seem like the right thing to do? I hope to explain for my own reflection why:

  1. The conference was of a professional development nature; not an industry convention
  2. Delegates were there to benefit from the sessions in the revenue of knowledge and insight; not harvesting sales leads
  3. Many of us were from directly competing industries; you don’t preach to the preacher
  4. Those leads that you did establish were without pitch or any impression that you were trying to generate sales; we weren’t sales-folk
  5. Many of those delegates from media agencies conveyed themselves best in comfortable casual clothing

Overwhelming contacts in your first impression with strict company insignia does not lend to supporting your image or allow you to unwind and do what you’re there to do; learn.

SER: Shots from Blog Marketing and Optimisation

I’ve resisted the temptation of sleep to post some snaps of one of my favourite sessions.

These shots are from the Blog Marketing and Optimisation session on the 21st of March at the Search Engine Room 2007 conference held in Darling Harbour, Sydney, Australia.

Andrew Pascoe speaking at the Blog Marketing and Optimisation session

Andrew Pascoe from Under the Rotunda providing an introductory primer on blogging, blogging communities and feed aggregators

Frank Arrigo speaking at the Blog Marketing and Optimisation sessionFrank Arrigo passionately speaking at the Blog Marketing and Optimisation session

Frank Arrigo demonstrating the theme and strategies used in his development blog; frankarr

Martin Kelly, Frank Arrigo, Andrew Pascoe and Lee Odden from the left at the Blog Marketing and Optimisation session

Martin Kelly, Frank Arrigo, Andrew Pascoe and Lee Odden from the left at the Blog Marketing and Optimisation session

Frank Arrigo sleeping at the Blog Marketing and Optimisation session

Lee Odden covering Social bookmarking and traffic generation techniques used on his site TopRankBlog while Frank Arrigo sleeps… (joke) 😀

SER: Google Breakfast with Aaron D’Zousa

In this session keynote I’ll be covering:

Aaron D’Zousa speaking at the Google Breakfast session for SER 2007This session keynote is from the optional Google Breakfast session on the 20th of March at the Search Engine Room 2007 conference held in Darling Harbour, Sydney, Australia. Continue reading

My SEM session picks; Search Engine Room 2007

Day one: Tuesday, March 20, 2007

7:30am – 9.00am
Google Breakfast
Salmon with French toast while listening to Aaron D’Souza… you know this is the only reason I’m attending.

11:00am – 12:30pm
Lies, Damn Lies and… followed by Social Search

2:00pm – 3:30pm
Linking followed by SEO and Usability

4:00pm – 4:45pm
SEO Public Relations and Reputation Management
I have recently taken interest in reputation management as it has a large influence in the specialising of SEO practices. Online reputation management has been born out of SEO whether for positive or negative social outcomes.

5:00pm – 6:30pm
The Doubleclick Great Debate!

Day two: Wednesday, March 21, 2007

7:30am – 9:00am
Yahoo! Search Marketing Breakfast
Bacon, Sausages and Eggs on a perpetually recovering stomach.

11:00am – 12:30pm
On The Couch – Analytics and Search 2.0 followed by Turning Lookers into Bookers
Turning click-through traffic into customers is often the sore-thumb when convincing a client to consider SEM practices. My hope is to come out with some well structured copy to convince clients of its ROI.

2:00pm – 3:30pm
SEO Strategies for Data-Rich Websites followed by Fresh Tricks to Maximize Google Adwords ended by Strategies For Gaining Traction In A Crowded Market
What CMS are large content providers using – we’re talking hundreds of thousands of documents for each portal – and will we get a demonstration? Better bloody hope so! 😀 My question though, is it better than Drupal or WordPress’s back-end?

4:00pm – 5:00pm
Searching For A Search Marketer

The full program can be downloaded from Search Engine Room, here’s a link to the Search Engine Room 2007 Program.