Marketing | Visser Labs

Wario Land Shake It Marketing

Posted on September 27, 2008 by Michael Visser

Wario Land Shake It! video on Youtube.

The marketing team for the release of Wario Land Shake It! have gone all out on this Youtube promotional landing page.

dLook’s new “More information” feature for listings

Posted on April 9, 2007 by Michael Visser

During the week dLook are expecting to release their “More information” pages for all business listings to provide additional information to visitors.

This detailed page – accessible through a prominent icon within search and category listings – will include a ramp-up of business data including:

Phone
Fax
Address
Website (only available to premium listings)
Email address
Mobile number

As well as, and here’s the treat…

A localised map; not a Google Maps mashup
Company blurb
Business trading hours
Accepted payment types
Qualifications/affiliations/associations
Products and/or services
Coupon for premium listings

Mobile accessibility is just around the bend with the launch of dlook.mobi – Dlook’s mobile search interface – expected this month; stay tuned.

I’ve updated dLook’s directory listing on Australian online business directories to include differences to other online directories; provided by Co-founder Meg Tsiamis.

Tracking Data with Server-Side Redirects; Google Analytics

Posted on April 7, 2007 by Michael Visser

Google Analytics Support sent a fantastic reply during the week to my query over how Analytics tracks traffic across 301 Permanent Redirected/302 Temporary Redirect pages (eg. http://www.michaelvisser.com and http://michaelvisser.com.au).

Support recommended to enter the same tracking code (eg. UA-692602-1) on the redirecting page as well as subsequent landing page. What needs to be established is whether Internet browsers redirect before the JavaScript call from the code can be made; it would make sense not to as browsers interpret the error code before calling for the page data.

In cases of redirects, the redirecting page becomes the landing page’s referral. For example, if a user searches for a specific keyword, such as’used books’ on Google, there will not be any referring data showing that this keyword was searched on Google. Instead, the referral will be shown as the redirecting page.

Provided by Google Analytics Support

This squashes concerns over a loss of 50% of tracking data for redirected pages.

SEsc: The week in SEM, March 17, 2007

Posted on March 17, 2007 by Michael Visser

This weeks articles are from SEOCLASS and seomoz’s Blog/User Generated Blog (the staff of seomoz don’t write it so its not one source really…).

11 Local Search Tips for New York City Websites – SEOCLASS.com
A great primer on building links with local organisations/directories and use of localised terms.

My Fantasy Baseball Addiction Parallels Why I Love SEO – seomoz

The Illustrated Guide to Duplicate Content in the Search Engines – seomoz
Check out that illustration, Googlebot *snigger*. Gives a very definitive view of how Google may treat duplicate content; which is bad.

How to Solve Keyword Cannibalization – seomoz
Make use of targeted words but don’t over do it; keyword saturation should be 3%-7%; any more and it gets frowns.

Search Words vs. Company Words: Targeting Long-tail Searches – seomoz
KISS in SEM is “Keep It Stupidly Simple”, if you’re goign to include industry specific words in content make sure to include the generic terms that searchers will typically try to search for aswell!