dLook’s new “More information” feature for listings

During the week dLook are expecting to release their “More information” pages for all business listings to provide additional information to visitors.

This detailed page – accessible through a prominent icon within search and category listings – will include a ramp-up of business data including:

  • Phone
  • Fax
  • Address
  • Website (only available to premium listings)
  • Email address
  • Mobile number

As well as, and here’s the treat…

  • A localised map; not a Google Maps mashup
  • Company blurb
  • Business trading hours
  • Accepted payment types
  • Qualifications/affiliations/associations
  • Products and/or services
  • Coupon for premium listings

Mobile accessibility is just around the bend with the launch of dlook.mobi – Dlook’s mobile search interface – expected this month; stay tuned.

I’ve updated dLook’s directory listing on Australian online business directories to include differences to other online directories; provided by Co-founder Meg Tsiamis.

dLook More Information listing

Tracking Data with Server-Side Redirects; Google Analytics

Google Analytics Support sent a fantastic reply during the week to my query over how Analytics tracks traffic across 301 Permanent Redirected/302 Temporary Redirect pages (eg. http://www.michaelvisser.com and http://michaelvisser.com.au).

Support recommended to enter the same tracking code (eg. UA-692602-1) on the redirecting page as well as subsequent landing page. What needs to be established is whether Internet browsers redirect before the JavaScript call from the code can be made; it would make sense not to as browsers interpret the error code before calling for the page data.

In cases of redirects, the redirecting page becomes the landing page’s referral. For example, if a user searches for a specific keyword, such as’used books’ on Google, there will not be any referring data showing that this keyword was searched on Google. Instead, the referral will be shown as the redirecting page.

Provided by Google Analytics Support

This squashes concerns over a loss of 50% of tracking data for redirected pages.

SEsc: The week in SEM, March 17, 2007

This weeks articles are from SEOCLASS and seomoz’s Blog/User Generated Blog (the staff of seomoz don’t write it so its not one source really…).

11 Local Search Tips for New York City WebsitesSEOCLASS.com
A great primer on building links with local organisations/directories and use of localised terms.

My Fantasy Baseball Addiction Parallels Why I Love SEOseomoz

The Illustrated Guide to Duplicate Content in the Search Enginesseomoz
Check out that illustration, Googlebot *snigger*. Gives a very definitive view of how Google may treat duplicate content; which is bad.

How to Solve Keyword Cannibalizationseomoz
Make use of targeted words but don’t over do it; keyword saturation should be 3%-7%; any more and it gets frowns.

Search Words vs. Company Words: Targeting Long-tail Searchesseomoz
KISS in SEM is “Keep It Stupidly Simple”, if you’re goign to include industry specific words in content make sure to include the generic terms that searchers will typically try to search for aswell!

SEsc: The day in SEM, March 01, 2007

SEsc is a wrap-up of the day’s focused Internet Marketing topics for entry-level consultants and developers sourced from leading industry sites.

10 Steps to Getting Into Google And Staying There – The Ultimate Quick Guide to Google SEO Red Cardinal

13 Deadly Google Sins – Is Your Website Committing Any of These?Red Cardinal

Knowing Black Hat SEOseomoz

10 Steps to Getting Into Google And Staying There – The Ultimate Quick Guide to Google SEORed Cardinal

Discover your linksGoogle Webmaster Central

AdWords Editor 3.0 now available for WindowsAdwords