SEsc: The week in SEM, March 17, 2007

This weeks articles are from SEOCLASS and seomoz’s Blog/User Generated Blog (the staff of seomoz don’t write it so its not one source really…).

11 Local Search Tips for New York City WebsitesSEOCLASS.com
A great primer on building links with local organisations/directories and use of localised terms.

My Fantasy Baseball Addiction Parallels Why I Love SEOseomoz

The Illustrated Guide to Duplicate Content in the Search Enginesseomoz
Check out that illustration, Googlebot *snigger*. Gives a very definitive view of how Google may treat duplicate content; which is bad.

How to Solve Keyword Cannibalizationseomoz
Make use of targeted words but don’t over do it; keyword saturation should be 3%-7%; any more and it gets frowns.

Search Words vs. Company Words: Targeting Long-tail Searchesseomoz
KISS in SEM is “Keep It Stupidly Simple”, if you’re goign to include industry specific words in content make sure to include the generic terms that searchers will typically try to search for aswell!

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