A highlight from Jeremy Bolt’s (from Bruce Clay Australia) session in the Terrace Room on Linking, covering some very insensible inbound linking strategies that are a sin to commit and bring the wrath of God – I mean Google… – upon the site in focus.
SEO Link Commandments
- Thou shalt do whatever the search engine with market share wants
- Thou shalt not spam
- Thou shalt focus on link quality, not quantity
- Thou shalt not buy links
- Thou shalt not use page rank for evil
- Thou shalt create unique content others will link to
- Thou shalt not commit adultery, but if you have to, use a link condom (rel=”external nofollow”)
- Thou shalt use link text wisely
- Thou shalt use links to create focus
- Thou shalt manage and build links for SEO
