with Aaron D’Souza from Google
Not Quite Search Marketing 101
with Stephan Spencer from NetConcepts
Keyword Selection and Targeting
with Hilton Rudgers from Trellian, Shaun Ryan from SLI Systems and Fred Schebesta from Freestyle Media
with Jon Ostler from First Rate and Jeremy Bolt from Bruce Clay Australia
SEO and Usability
with Tom Petryshen from Amplify
SEO Public Relations and Reputation Management
with Lee Odden from TopRank Online Marketing
The Doubleclick Great Debate!
with Michael Andrews from Travel.com.au, Paul Fisher from Total Travel and Mark Armstrong from Google taking up the affirmative team.
Monique Talbot from Tempest Media, Andrew Lockwood from PostClick and Ella Morton from CNET Networks fought the negative.