Day one: Tuesday, March 20, 2007

7:30am – 9.00am
Google Breakfast
Salmon with French toast while listening to Aaron D’Souza… you know this is the only reason I’m attending.

11:00am – 12:30pm
Lies, Damn Lies and… followed by Social Search

2:00pm – 3:30pm
Linking followed by SEO and Usability

4:00pm – 4:45pm
SEO Public Relations and Reputation Management
I have recently taken interest in reputation management as it has a large influence in the specialising of SEO practices. Online reputation management has been born out of SEO whether for positive or negative social outcomes.

5:00pm – 6:30pm
The Doubleclick Great Debate!

Day two: Wednesday, March 21, 2007

7:30am – 9:00am
Yahoo! Search Marketing Breakfast
Bacon, Sausages and Eggs on a perpetually recovering stomach.

11:00am – 12:30pm
On The Couch – Analytics and Search 2.0 followed by Turning Lookers into Bookers
Turning click-through traffic into customers is often the sore-thumb when convincing a client to consider SEM practices. My hope is to come out with some well structured copy to convince clients of its ROI.

2:00pm – 3:30pm
SEO Strategies for Data-Rich Websites followed by Fresh Tricks to Maximize Google Adwords ended by Strategies For Gaining Traction In A Crowded Market
What CMS are large content providers using – we’re talking hundreds of thousands of documents for each portal – and will we get a demonstration? Better bloody hope so! 😀 My question though, is it better than Drupal or WordPress’s back-end?

4:00pm – 5:00pm
Searching For A Search Marketer

The full program can be downloaded from Search Engine Room, here’s a link to the Search Engine Room 2007 Program.