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Must Haves for Email Newsletters – Footer

E-mail newsletters are a hit-miss opportunity to connect to existing customers and registered followers, ensuring you have the best equip newsletter template is a step towards bringing visitors back to your website.

I’m not going to walk you through adding these features to your e-mail newsletter campaign because there are so many different platforms available! This is a list of requirements (almost a checklist if you will) of what your e-mail newsletter should include.

Starting this series with the footer region:

  • Office address on single or multi-line format
  • Short excerpt titled “About This Newsletter” that explains the purpose of the e-mail newsletter as well as the background of the sender.
  • Links to commonly accessed site pages in horizontal list format (e.g. About, Unsubscribe, Privacy Policy, Contact, etc.)
  • Copyright disclaimer including company ABN (if applicable)

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